In this video interview, Alison Law of For Momentum talks with Amber J Lawson, CEO of Good Amplified, about working with influencers to engage your cause’s younger audiences. As you’ll learn in this video interview, YouTube is the place to be if you’re trying to connect with Millennials and the generation following them, Gen Z. Good Amplified is the only multi-channel network (MCN) that unites nonprofits, causes and supporters through YouTube in order to amplify awareness, donations and revenue.
For Momentum recommends including influencers as part of your media strategy. For more details, watch this primer on cause marketing with influencers.
Below are links to some of the research and statistics mentioned in the video:
“Massive share of US millennials stream video on Netflix and YouTube.” Business Insider.
“Understanding What Motivates Millennials to Give to Your NPO.” Nonprofit Hub.
“Survey: YouTube Stars More Popular Than Mainstream Celebs Among U.S. Teens.” Variety.
“YouTube now bigger than TV among advertisers’ target audience.” LA Times.
Follow @goodamplified on Twitter. Follow @amberjlawson on Twitter.
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