APRIL 24, 2013 – MAY 8, 2013 EDITION
A compilation of current cause marketing resources, information and expertise sourced on Twitter to keep you inspired and “in the know.”
HOW LOCAL EVENTS SHAKE UP CORPORATE PHILANTHROPY
Interesting strategy to place in your trusty (& maybe rusty) ‘ol toolbox. A recent Harvard Business School data-based research study found that large-scale (or ‘extreme-scale’) events – think Olympics – have an effect on corporate giving when they occur in the area near where the corporation is based. The same holds true for natural disasters. Even though this type of giving is often short-term it is helpful to have research that proves it to be true.
CAUSE MARKETING VERSUS SPONSORSHIP – WHAT’S THE DIFFERENCE?
Well-written primer from industry expert Jocelyn Daw that clearly lays out the differences between cause marketing and sponsorship. This is a must read for nonprofit professionals as we all know how critical it is to speak the language of a potential partner. Pay special attention to the explanation of the company’s expectation. For those visual learners out there take a peek at For Momentum’s Cause Marketing Park Infographic.
SOCIAL ENTERPRISES MUST MOVE BEYOND PURPOSE
Hmmmmm…I’m not sure I am in full agreement with every opinion shared by this author (i.e. “Now that every marketing campaign involves a slice of giving back…” – I am pretty sure I can think of one or two that don’t… picturing Cialis commercial now) but this article does contain several good examples and information related to social enterprise. This is a very good reminder to always ‘stay hungry’ in the cause space. I especially like his observation that “In this growing community of conscious consumers, you have to remember that you aren’t the hero. They are.”
CAUSE MARKETING: PROFIT + PURCHASE = THE NEW NORMAL
Super Infographic incorporating many positive Cause Marketing statistics. While the stats are not new to the market place, the way they are presented is. This is a well done, visually-pleasing compilation of why Cause Marketing is an effective tactic. One note though – the creators of this Infographic switch from the term Cause Marketing to Causal Marketing mid-graphic. I’m not really sure why, but I’m such a fan of Infographics that this one still qualifies as cause twinfo worthy!
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