twINFO™: A convenient compilation of recent cause marketing industry info sourced on Twitter by For Momentum to keep you inspired and “in the know.”
MAKING CAUSE MARKETING COUNT
Industry article detailing the findings of an MSLGROUP survey regarding consumer expectations of companies’ cause marketing efforts. Spoiler alert – authenticity and transparency rise to the top (again) as issues of extreme importance.
TWITTER TAKES ON SOCIAL CHANGE: TOP 5 THINGS HOPE 140 IS DOING RIGHT
Hope 140 is Twitter’s web site for supporting causes and a tool we cause marketers should be aware of for clients. Here is a nice overview of the top five ways the site does what it does – well. Also of note is the mention of the new book Twitter for Good – which may be a good add on to your ‘books to read someday’ list.
LEVI’S GO FORTH CAMPAIGN
Currently holding a top spot on the CM Industry Buzz-o-meter (yes I made that up) is Levi’s vote generating campaign that is the water cooler topic of the week.
SNAPPLE’S NEW CAUSE FLAVOR: FEEDING AMERICA, OR FEEDING IT’S BOTTOM LINE?
Blog based on Snapple’s campaign in connection (or according to the author – disconnection) with Maroon 5 and Feeding America. Opinion expressed focuses on how the campaign lacks authenticity and clarity for consumers to understand why this ‘match’ was made. Cause marketer pop quiz – what, if anything, would YOU have done differently?
ALL CAUSE MARKETING IS LOCAL
Trend ALERT! National retail brands are shifting social media outreach to local stores which empowers them in how they interact with consumers and nonprofits. This type of local autonomy is something we are seeing more of and it should have a place in our ideas toolbox. Click here to learn more.
UNDERSTANDING MILLENNIALS IS KEY TO SUCCESS IN TOMORROW’S MARKETING ENVIRONMENT
According to a new Barkley study which provides new data on the media, shopping and social habits of this elusive group. Great research conducted by Barkley (plus 2 partners) providing insights on the habits and interests of the ‘elusive’ American Millennials as compared to “older adults” (ummm yea that would be me!). Makes them sound like a newly discovered secret civilization.
SPOTLIGHT ON SUCCESS: BARILLA’S ‘MEAL FOR A MEAL’
Informative observations on Barilla’s well-communicated cause effort benefiting Food Bank for NYC. Includes nicely categorized integration specifics. I have a special place in my heart for well organized points. And spaghetti!
ADVISORY BOARDS FOR CAUSE MARKETERS
Interesting idea to keep in mind for nonprofits. I especially like the suggested ‘titles’ for the Board positions which include “Captain Roladex” and “The Super Geek”. Makes me wonder which position description I would fill…
FIRST, MAKE MONEY. ALSO, DO GOOD.
Article summarizing ‘shared-value’ – concept currently being championed by a Harvard Business School professor and a senior fellow in the Corporate Responsibility Program at the school. Shared-value builds on the idea of doing well by doing good. It strongly emphasizes that corporations’ priority should be to make a profit and that addressing societal issues is a component of this “profit maximization” model. Includes several worth-reading examples of the ways corporations have integrated this concept into business practices with significant CSR benefits. Put on your Smarty Pants for this one!