Betcha that got your attention.
Last month my colleague, Trisha Stezzi, wrote about ways to connect with businesses who offer in-kind resources, products and other awareness-building opportunities for nonprofits.
To me, her post was a good reminder that trying to keep up with the latest tools and innovative services offered to nonprofits can be maddeningly time-consuming! So….we decided to help you eliminate some of the guesswork by bringing you a couple of our favorite resources on a regular basis.
Today’s post features two very different resources and use of technologies. Hope one will help you reach your cause marketing and fundraising goals. Of course, the price is right – FREE!
1. WestGlen is a leading multimedia company that uniquely blends creativity and technology.
- WestGlen Communications is the nation’s largest, most diverse distributor/producer of sponsored programming on behalf of corporations, trade associations, government agencies, advertising and public relations agencies and non-profit foundations. For nearly four decades, WestGlen has been finding solutions to get client’s key messages to their target audiences.
- WestGlen recently announced their 4th Annual “Give Back” to Nonprofits with free satellite feeds of television public service announcements.
- They have been offering free satellite distribution of television PSAs as a way to give back to the nonprofit community. Each year, the response to the “Give Back” program has grown, which is testimony to its value, and the fact that WestGlen is making a difference.
- The 2012 program will include 15-minute satellite feeds of PSAs during the month of April, as well advance notification to a national list of broadcast television stations.
- You will be happy to learn that, based on analysis of the 2011 program, 2/3rds of the PSA’s air during times when people are awake AND not just in smaller markets!
If you would like to have your spot considered for placement on one of the feeds, please send the following:
- Up to three broadcast quality spots with slate information (up to 90-seconds of total running time) on BetaSP or Digital Beta tape.
- PSA script(s) and background information on the campaign.
- Contact information for stations requesting a hard copy tape or more information.
Materials must be received by Friday, March 23rd, and should be sent to:
Annette I. Minkalis
Executive Vice President
WestGlen Communications, Inc.
1430 Broadway, 9th Floor
New York, NY 10018
212-704-9140
aminkalis@westglen.com
2. Causecast is a cause-marketing and activation technologies platform
- Causecast was founded in 2008 by technology and social entrepreneur Ryan Scott, based on a desire to give back. He believed that his highest impact could be created by providing tools and technologies that empower nonprofits be more successful.
- From this vision came Causecast, which provides the technology, data and services required to connect nonprofits and businesses, enabling them to leverage one another’s strengths to further their respective social and fiscal goals.
- For nonprofits, Causecast offers free distributable fundraising tools, donation processing, an extensive resource library and access to the campaigns and CSR programs of its corporate clients.
- One of their newest tools, the Employee Impact Platform, is designed to make it easy and efficient for companies to promote and manage employee engagement and workforce volunteering as part of their overall cause marketing/CSR goals.
- The Employee Impact Platform demo features an attractive ‘homepage’ – think trendy infographic meets nerdy data dashboard – which offers access to volunteer and community engagement opportunities, tracks donations, news and other metrics that help employers’ demonstrate social return on investment (SROI) impact.
- Take a demo to see how your nonprofit can be included in their workplace giving and cause marketing campaigns for free.
Stay tuned for more Cause Marketing Tools & Fundraising Services for Non-Profits in future blogs, and by all means, if you have a favorite ‘freebie’ to share, please let me know.
