JWT 100 Things to Watch in 2012, the 7th annual year-end forecast, is the result of quantitative, qualitative and desk research conducted by JWTIntelligence. The study concludes that continued economic uncertainty, new technology and the idea of shared responsibility are at the center of or are driving many of the 100 trends it suggests will have significant weight and momentum in 2012 and beyond.
Of the 10 trend categories highlighted in the executive summary, #4 “The Rise of Shared Value” and #5 “Food as the New Eco-Issue” are most directly relevant to social good and cause marketing practitioners, while opportunities relating to other trend categories most certainly also exist.
For a quick overview of the report findings, check out this adorable and informative 2-minute video recap: “10 Trends for 2012 in 2 minutes”
Or you can purchase the entire report here.
To follow is a peak at all 100 trends (presented in alphabetical order):
I think #3, #8, #10, #16 and #25 are particularly relevant for cause marketers/social good practitioners, but many others could also influence your thought process (see trend details below).
#3: All Things Military Inspired
#8: The Attention Economy
#10: Benefit Corporations
#16: Curbing Food Waste
#25: For-Profit Chains, Nonprofit Stores
On a personal note, I totally appreciate Trend #67 “Silence.” Shhhhh don’t tell anybody 😉
AND…HERE ARE THOSE “RELEVANT” TRENDS I MENTIONED:
If you haven’t already checked out For Momentum’s blog post on the JWT Intelligence “Social Good” report, I suggest you take a moment to do so. This report is entirely focused on outlining key social good trends such as The End of Goodwashing, Rise of Shared Value, and more.
ABOUT THE SOURCE:
JWT Intelligence is a center for provocative thinking that is part of JWT. JWT Intelligence makes sense of the chaos in a world of hyper-abundant information and constant innovation – finding quality amid the quantity. The organization focuses on identifying changes in the global zeitgeist so as to convert shifts into compelling opportunities for brands. JWT Intelligence has done this on behalf of multi-national clients across several categories including pharmaceuticals, cosmetics, food and home and personal care.