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New Fall 2023 Research: Corporate Insights

October 12, 2023 Leave a Comment

The latest study reveals that while there are many common goals between partners, there are also areas of misalignment. Our goal in this report is to help guide practitioners from both companies and nonprofits to better understand one another’s expectations, communicate openly during the planning phase of the partnership, and as a result build a foundation for more impactful partnerships that benefit both.

Filed Under: News Tagged With: Business for Good, Cause Campaigns, Cause Partnerships, cause-marketing, companies for good, data, development, Fundraising

Back-to-school, back to cause: campaigns at the head of the class

July 25, 2023 Leave a Comment

Back-to-school is exciting for students, parents and educators, but it comes with worry for those who don’t have what they need to succeed. Cause campaigns are actively bridging the gap this year through a full range of activation types: register round-up, collection drives, sponsorships and grants. Check out some of our favorites.

Filed Under: News Tagged With: B2S, back-to-school, Cause Campaigns, cause-marketing, Point-of-sale campaigns, Register campaigns

Back to school, back to cause campaigns

August 24, 2022 Leave a Comment

Higher consumer expectations are especially pronounced in Millennials and Gen Z. They are using their significant purchasing power to exert pressure on companies to comply with their values, including diversity, equity and inclusion. Companies that don’t align may find themselves boycotted. This has pushed brands to dig deep and put values and social impact at the forefront of their marketing efforts.

Take a look at some of the B2S campaigns we see getting it right this year.

Filed Under: News Tagged With: B2S, Cause Campaigns, cause-marketing, CSR, Social Impact

3 Cause Campaigns Championing Women

March 8, 2022 Leave a Comment

As a woman-owned and women-led social impact agency, we’re proud to celebrate Women’s History Month and International Women’s Day. This year is especially important in bringing to light the worldwide women’s issues stemming from the pandemic, including impacts on employment, education and safety. We’re especially inspired by these ongoing partnerships rising to the challenges.

Filed Under: News Tagged With: Cause Campaigns, Cause Partnerships, Companies with Purpose, CSR, International Women's Day, Womens History Month

Spotlight on Celebrating Women in March: 5 Social Impact Campaigns to Watch

March 23, 2021 Leave a Comment

We are pleased to see many campaigns celebrating Women’s History Month and March 8 International Women’s Day striving to address the effects of COVID-19 and positively impact gender inequality and economic disparities. We also pause this month to acknowledge and support March 24th as Women’s Equal Pay Day. This day symbolizes how far women must work into the year to earn what men did the previous year. Take a moment to learn more about how these dedicated months and days came to be and the ways nonprofits and corporate partners are making the most of the platform.

Filed Under: News Tagged With: Cause Campaigns, cause-marketing, CSR, International Women's Day, IWD, Womens History Month

Celebrating DEI Beyond February—5 Social Impact Initiatives

February 23, 2021 Leave a Comment

We continue to see many companies make candid DEI statements and take tangible actions toward racial justice that go beyond a simple statement or hollow tweet celebrating Black History Month. As we predicted, authentic, purpose-driven partnerships that are integrated into company culture throughout the year are key to impact in 2021. And, it is clear racial injustice will remain one of the important issues.

Filed Under: News Tagged With: Cause Campaigns, Corporate Partnerships, CSR, Racial Justice

Data-Driven Fundraising Activation Tips for a Best in Class Cause Campaign

November 12, 2020 Leave a Comment

Best in Class survey participants ranked raising funds as the No. 1 impact of Best in Class Cause Campaigns. These fundraising strategies are the most popular. 

Filed Under: News Tagged With: Cause Activations, Cause Campaigns, Cause Partnership, Fundraising, Social Impact Research

Back-to-School 2020: Brands Using Social Good to Meet the Moment

September 23, 2020 Leave a Comment

As schools across the nation closed in March, many companies were well into plans for the back-to-school season. Preparation halted and creative shifted while families anxiously waited to see when and how the new school year would unfold. Brands were challenged to develop compelling campaigns that could resonate with families no matter what school looked like in the fall.

Filed Under: News Tagged With: back-to-school, Brands Taking Stands, Cause Campaigns, Cause Partnerships, Social Impact

New Webinar: Key Elements of Best in Class Cause Campaigns

September 1, 2020 Leave a Comment

Earlier this year, For Momentum surveyed 51 leaders representing over 30 nonprofits who are well-known for their award-winning cause marketing campaigns. Our goal was to identify common elements that make their Best In Class Cause Campaigns successful. This survey, unlike previous research in our industry, dug into the operational elements to identify the most important components and explore the inner workings of planning and executing successful cause campaigns.
We are thrilled to unveil this valuable data! It will be accompanied by a panel of expert practitioners who will react to the findings and share practical advice on applying this data to boost your own cause partnership programs.

Filed Under: News Tagged With: Cause Campaigns, cause-marketing, Webinar

CARE’s International Women’s Day Campaign Rallies Americans to Help Make All #WomenEqual

March 5, 2020 Leave a Comment

For Momentum is proud to have been an advisor on this campaign and helped to form a new partnership between Cynthia Rowley and CARE.  Both brands are women-focused and share philosophies around giving women inspirational choices.  For IWD 2020, Cynthia Rowley will donate 15 percent of sales from a special selection of products to benefit CARE’s mission and women’s empowerment efforts.

Filed Under: News Tagged With: Cause Campaigns, Cause Partnerships, Corporate Partners, CSR, International Women's Day, Social Impact

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Cause Marketing Resources

Our free cause marketing resources will arm you with the facts, figures, definitions and insider how-tos needed to strengthen your case for cause. Learn More

Cause Marketing Events

For Momentum thought leaders are often invited to speak at industry events. We also host and attend a number of in-person workshops and webinars throughout the year. Check out the latest events here. Learn More
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