This year’s back to school season is paralleled with growing consumer interest around the ethical and social responsibility of brands selling back-to-school merchandise. Below, we’ve broken down some of the most creative back-to-school campaigns making the grade from brands that are giving back and are actively incorporating corporate social responsibility (CSR) into their marketing strategies.
Partnership Strategy Development
For Momentum was hired to activate the partnership and lay the foundation for a successful first year of the partnership and cause campaign. Our assignment was to create the overarching theme, provide the messaging architecture and to execute the creative developed for all marketing collateral, including in-store, at-pump deliverables and a team internal and external video.
Women’s History Month: Celebrating Campaigns that Uplift Women and Girls
Each year, the National Women’s History Alliance chooses a theme for Women’s History Month. The theme for 2023 was “Celebrating Women Who Tell Stories,” and we’ve highlighted some amazing campaigns that have done just that.
Cause Chat Interview with American Heart Association’s Alex Carson
Did you know that heart disease is the leading cause of death for both men and women in the United States? For American Heart Month this February, we talked with Alex Carson, National Sr. Corporate Relations Lead of the American Heart Association (AHA), to gain insights on how the AHA is raising awareness and funds toward improving heart health for all Americans.
New Fall 2023 Research: Corporate Insights
The latest study reveals that while there are many common goals between partners, there are also areas of misalignment. Our goal in this report is to help guide practitioners from both companies and nonprofits to better understand one another’s expectations, communicate openly during the planning phase of the partnership, and as a result build a foundation for more impactful partnerships that benefit both.
Back-to-school, back to cause: campaigns at the head of the class
Back-to-school is exciting for students, parents and educators, but it comes with worry for those who don’t have what they need to succeed. Cause campaigns are actively bridging the gap this year through a full range of activation types: register round-up, collection drives, sponsorships and grants. Check out some of our favorites.
Back to school, back to cause campaigns
Higher consumer expectations are especially pronounced in Millennials and Gen Z. They are using their significant purchasing power to exert pressure on companies to comply with their values, including diversity, equity and inclusion. Companies that don’t align may find themselves boycotted. This has pushed brands to dig deep and put values and social impact at the forefront of their marketing efforts.
Take a look at some of the B2S campaigns we see getting it right this year.
3 Cause Campaigns Championing Women
As a woman-owned and women-led social impact agency, we’re proud to celebrate Women’s History Month and International Women’s Day. This year is especially important in bringing to light the worldwide women’s issues stemming from the pandemic, including impacts on employment, education and safety. We’re especially inspired by these ongoing partnerships rising to the challenges.
Spotlight on Celebrating Women in March: 5 Social Impact Campaigns to Watch
We are pleased to see many campaigns celebrating Women’s History Month and March 8 International Women’s Day striving to address the effects of COVID-19 and positively impact gender inequality and economic disparities. We also pause this month to acknowledge and support March 24th as Women’s Equal Pay Day. This day symbolizes how far women must work into the year to earn what men did the previous year. Take a moment to learn more about how these dedicated months and days came to be and the ways nonprofits and corporate partners are making the most of the platform.
Celebrating DEI Beyond February—5 Social Impact Initiatives
We continue to see many companies make candid DEI statements and take tangible actions toward racial justice that go beyond a simple statement or hollow tweet celebrating Black History Month. As we predicted, authentic, purpose-driven partnerships that are integrated into company culture throughout the year are key to impact in 2021. And, it is clear racial injustice will remain one of the important issues.
