A successful partnership is mutually beneficial. Companies are looking for employee engagement opportunities. They also want to showcase their community support and to reach specific business goals. Nonprofits are looking for additional revenue. More volunteers and new ways to amplify their message are always on the wish lists of nonprofits. For a partnership to be sustainable and grow, both sides must receive value.
One of the best ways to build a deep and lasting connection with donors is by creating cause-related experiences. These events bring the cause to life through storytelling and hands-on experiences which allow participants to feel the personal impact of a donation.
Incorporating supplier activations into cause promotions creates a multiplier effect that can significantly boost fundraising. This can be done via corporate partner’s vendors and or/business partners.
Truth Initiative, the nonprofit organization behind the award-winning national youth tobacco prevention campaign, truth®, celebrates its 20th anniversary this year so it seemed like a good time to catch up with Christy Hartsell, vice president of corporate partnerships and co-marketing.While the youth smoking rate dropped to historic lows – today 5.4 percent (about 1.3 million) of American teens smoke – e-cigarettes may be turning back the clock on progress in the fight against tobacco and addicting a new generation to nicotine, with the Surgeon General declaring the rise in youth vaping an “epidemic” last year.
In the first part of our feature with WomenHeart, we interviewed their team to learn more about their #HappyHeart campaign and partnerships that are helping them to have an even further impact on saving lives this month and beyond. In part two we interview WomenHeart Champion, Joe Ann Burgett, on what it means to be a survivor and mentor for other women diagnosed with heart disease.