The retail landscape is evolving, and consumers increasingly seek brands with a purpose. In fact, 77% of consumers want to purchase from companies with corporate social responsibility (CSR) initiatives. As a result, partnerships between retail brands and nonprofit organizations have become a powerful tool for retail marketers. These collaborations go beyond benefitting causes to enhancing the brand’s:
Partnership Strategy Development
For Momentum was hired to activate the partnership and lay the foundation for a successful first year of the partnership and cause campaign. Our assignment was to create the overarching theme, provide the messaging architecture and to execute the creative developed for all marketing collateral, including in-store, at-pump deliverables and a team internal and external video.
Tech for Good Part III: Social Impact Reporting
Impact reporting is an integral part of cause partnerships. However, capturing and collecting data can be cumbersome for nonprofit organizations that are squeezed for resources. Enter tech that can help bridge the gaps and make communicating your impact to corporate partners easier.
Social Impact Trends 2024: A Data-Driven Look
For Momentum’s 2024 Social Impact Stats includes data sourced from more than 75 industry studies. It features insights to help practitioners better understand and adapt to trends in the social impact landscape and provides perspectives from consumer, employee and corporate decision-makers.
More Than a Campaign: More Than a Pet Campaign fetches new sponsors for the Humane Society of the United States
The Humane Society of the United States (HSUS) engaged For Momentum to evaluate the potential for engaging more corporate partners in cause marketing. At its core, the HSUS is a program-oriented and advocacy-driven organization with a deeply engrained culture of fighting for animal welfare across a wide range of issues, from ending the cruelties of animal testing and puppy mills to promoting humane wildlife management and better treatment for farm animals. This commitment and the organization’s concrete outcomes for animals are rewarded by millions of passionate individual supporters and donors across all demographics.
Women’s History Month: Celebrating Campaigns that Uplift Women and Girls
Each year, the National Women’s History Alliance chooses a theme for Women’s History Month. The theme for 2023 was “Celebrating Women Who Tell Stories,” and we’ve highlighted some amazing campaigns that have done just that.
Cause Chat Interview with American Heart Association’s Alex Carson
Did you know that heart disease is the leading cause of death for both men and women in the United States? For American Heart Month this February, we talked with Alex Carson, National Sr. Corporate Relations Lead of the American Heart Association (AHA), to gain insights on how the AHA is raising awareness and funds toward improving heart health for all Americans.
2024 Social Impact Partnership Predictions: a Year of Change and Challenge
2024 is shaping up to be a pivotal year for social impact. With an election year on the horizon, mounting pressure on corporate social stances and a focus on local communities, several key cause partnership trends are unfolding.
Our 2023 Top 10 Partnership Resources
We’re excited to reveal our For Momentum Top 10 Most Popular Partnership Resources, featuring the content that resonated most with YOU, our readers, in 2024.
From insightful social impact data to inspiring cause marketing campaigns and essential best practices, we hope this collection ignites a brilliant idea or delivers the data point you’ve been searching for.
Best of the Best Halo Award: Cheers to Dunkin’ and the Power of Partnerships
At the 2023 annual Engage for Good Conference on May 21, Dunkin’ and the Dunkin’ Joy in Childhood Foundation’s 2022 Iced Coffee Day campaign won the Gold Halo Award for the Best Consumer-Activated Corporate Donation Initiative and the Best of the Best Halo Award for demonstrating best practices in social impact engagement. For Momentum is proud to sponsor this award each year to shine a light on the incredible work happening in social impact.
