Ashley is a passionate marketing and research leader who thrives on turning data and analytics into impactful strategies. As the Senior Director of Marketing and Research, she’s constantly on the forefront of social impact industry trends and data to drive dynamic marketing plans that help For Momentum’s clients to develop winning cause partnerships.
With over 15 years of B2B marketing experience, Ashley has led transformative marketing efforts for both nonprofits and businesses. Her career journey highlights include overseeing comprehensive marketing strategies for multiple brands, from tech to food insecurity nonprofits, championing digital transformations, and meticulously crafting and executing annual marketing and research plans that move the needle.
Before stepping into her current role, Ashley brought her expertise to both nonprofit and corporate roles where she developed and executed comprehensive digital marketing strategies, led coordinated marketing communications, and even served as a primary copywriter, ensuring consistent brand messaging across all platforms. Her background also includes coordinating educational assessments and research plans at Vanderbilt University’s Peabody School.
Ashley earned her Master’s of Education in Community Development and Action Research from Vanderbilt University and a Bachelor of Science in Psychology from Kennesaw State University. Her dedication extends beyond her professional life, as she’s an active volunteer on the board of directors for Kate’s Club, a wonderful nonprofit that supports children and families navigating the loss of a parent, sibling, or loved one.
Education
M.Ed., Community Development and Research
Vanderbilt University – Nashville, TN
B.S., Psychology
Kennesaw State University-Kennesaw, GA
Ask Ashley About
- Crafting winning digital marketing strategies
- Unlocking the power of analytics to supercharge your marketing efforts
- Boosting brand awareness and engagement
- Gardening and volunteer efforts with Kate’s Club
