A COVID-19 resource roundup for Cause Partnership Professionals
The uncertainty we are all feeling right now threatens the alignment of nonprofit/corporate partnerships. But, there is a need for nonprofits and companies to continue their work together for the betterment of their common stakeholders: the communities in which they both serve.
Companies with strong cultures and core values tied to partnerships tend to perform better. It’s not surprising that many of the companies with the best CSR reputations also make up the Fortune 100 – Disney is an excellent example. Companies that demonstrate their genuine commitment by using their products, services and profits to make a lasting impact will experience greater employee and customer loyalty.
For Momentum is proud to have been an advisor on this campaign and helped to form a new partnership between Cynthia Rowley and CARE. Both brands are women-focused and share philosophies around giving women inspirational choices. For IWD 2020, Cynthia Rowley will donate 15 percent of sales from a special selection of products to benefit CARE’s mission and women’s empowerment efforts.
By: Michele Egan Does your job give you a sense of identity and purpose? According to a 2018 Gallup poll […]
Incorporate Employee Engagement Into Your Partnerships For Long-term Success
Need a social impact refresher to start off your 2020 planning with a bang? Check out our two upcoming February 18th webinars For Business Only: Social Impact Partnership Refresher Course and For Nonprofits Only: Corporate Alliance Refresher Course.
Your giving community is a branded group of loyal supporters who embrace your cause along with other like-minded donors. It’s about much more than donations made 12 times per year. Instead, think of it as a communications initiative that regularly features stories of impact along with compelling photos and videos.
As we plan for 2020 we have curated a list of several awesome conferences (some of which we will be speaking at!) where you will learn, grow, and hopefully come away with resources that can expand your social impact in the world this year. Check out our list below and let me know if you have any you would add in the comments!
A successful partnership is mutually beneficial. Companies are looking for employee engagement opportunities. They also want to showcase their community support and to reach specific business goals. Nonprofits are looking for additional revenue. More volunteers and new ways to amplify their message are always on the wish lists of nonprofits. For a partnership to be sustainable and grow, both sides must receive value.