With other trending social issues such as gun control and women’s empowerment dominating the headlines recently, sustainability seems to be […]
Break Through the Cause Clutter with Corporate Partnerships
Together, nonprofits and companies have an opportunity to create experiences that transcend traditional CSR practices and actually improve lives. But truly impactful cause campaigns must find a way to cut through the chaos in order to drive engagement levels and generate tangible results.
Take 5: Melanie LeGrande, Vice President of Social Responsibility, Major League Baseball
With Major League Baseball season kicking off this spring, we thought it was a perfect time to learn more about […]
Companies Standing Up: Technology Leader, Kabbage, Acts to Prevent Future School Shootings
Kabbage announced in early March that in addition to the ban on financing gun sellers, the executive team would support their employees walking out, and make a donation to the Marjory Stoneman Douglas Victims’ Fund.
Take 5: Paula Schneider, President and CEO, Susan G. Komen
About 154,000 women and men are living today with incurable breast cancer – metastatic disease, or breast cancer that has spread from the breast to other organs and bones. We’re in a race to save those lives. Breast cancer is the second leading cause of cancer death in women in the United States. It wreaks havoc on women, men and families.
Top Three Takeaways from the 2018 P2P Forum Conference
By: Giana Humphrey Last week, our team attended the annual Peer-to-Peer Professional Forum Conference in Miami, Florida to network, engage, […]
Cause Connections: A Review of The Super Bowl Ads That Created the Perfect and Not-So-Perfect Matches
As a social impact agency, we want to know what cause connections work and why, so we are reviewing this year’s commercials through a match-maker’s lens. Here’s one subject on which everyone has an opinion. Which commercials made you feel the love and which made you want to erase their contact from your phone?
Take 5: Alison Lauge, Director of Community Engagement for Goodyear
As we look ahead to 2018, one of the CSR trends we expect to address in our work is a streamlined approach to our disaster response, with a greater focus on timeliness and associate engagement. I recently heard on a CSR trends webinar, if you’re trying to make changes or put a disaster response program in place after a catastrophe has occurred, you’re too late. We agree.
CSR Pros: What’s your Disaster Response Plan?
The recent spate of disasters is a wake-up call to CSR leads. Its time to be proactive and prepared. Having a disaster plan—whether it sits in on your intranet, your bookshelf or in my case, the refrigerator, is a critical responsibility moving forward.
Adding Corporate Partnerships to Your Peer-to-Peer Fundraising Formula
As more consumers increasingly expect brands to take a stand on important social issues, companies are looking for ways to live their brand purpose. Cause partnerships with nonprofit organizations enable companies to engage employees and make a positive impact in their communities. But what makes a successful cause partnership?
