With other trending social issues such as gun control and women’s empowerment dominating the headlines recently, sustainability seems to be […]
Together, nonprofits and companies have an opportunity to create experiences that transcend traditional CSR practices and actually improve lives. But truly impactful cause campaigns must find a way to cut through the chaos in order to drive engagement levels and generate tangible results.
With Major League Baseball season kicking off this spring, we thought it was a perfect time to learn more about […]
Kabbage announced in early March that in addition to the ban on financing gun sellers, the executive team would support their employees walking out, and make a donation to the Marjory Stoneman Douglas Victims’ Fund.
About 154,000 women and men are living today with incurable breast cancer – metastatic disease, or breast cancer that has spread from the breast to other organs and bones. We’re in a race to save those lives. Breast cancer is the second leading cause of cancer death in women in the United States. It wreaks havoc on women, men and families.
By: Giana Humphrey Last week, our team attended the annual Peer-to-Peer Professional Forum Conference in Miami, Florida to network, engage, […]
As a social impact agency, we want to know what cause connections work and why, so we are reviewing this year’s commercials through a match-maker’s lens. Here’s one subject on which everyone has an opinion. Which commercials made you feel the love and which made you want to erase their contact from your phone?
As we look ahead to 2018, one of the CSR trends we expect to address in our work is a streamlined approach to our disaster response, with a greater focus on timeliness and associate engagement. I recently heard on a CSR trends webinar, if you’re trying to make changes or put a disaster response program in place after a catastrophe has occurred, you’re too late. We agree.
The recent spate of disasters is a wake-up call to CSR leads. Its time to be proactive and prepared. Having a disaster plan—whether it sits in on your intranet, your bookshelf or in my case, the refrigerator, is a critical responsibility moving forward.
As more consumers increasingly expect brands to take a stand on important social issues, companies are looking for ways to live their brand purpose. Cause partnerships with nonprofit organizations enable companies to engage employees and make a positive impact in their communities. But what makes a successful cause partnership?