As we wish every Breast Cancer Awareness Month campaign massive success this year, these campaigns have really grabbed our attention. We’re always looking for creative ideas that wow corporate partners. Get fresh inspiration from our favorites.
Building Resilient Cause Partnerships: a 2025 Roadmap
By: Mollye Rhea As we head into the end of the year, planning for corporate and nonprofit cause partnerships in […]
Cause Chat: How the Feeding America and Hy-Vee 100 Million Meals Challenge Campaign Got Ahead of an Ambitious Goal
For Momentum sponsored this year’s Best of the Best Halo award and wanted to know—and share—more about why this campaign has been so successful. We’re excited to give you a behind-the-scenes take from the team that brought the 100 Million Meals Challenge campaign to life.
Back-to-School Cause Campaigns Making the Grade
This year’s back to school season is paralleled with growing consumer interest around the ethical and social responsibility of brands selling back-to-school merchandise. Below, we’ve broken down some of the most creative back-to-school campaigns making the grade from brands that are giving back and are actively incorporating corporate social responsibility (CSR) into their marketing strategies.
Top Trends in Retail Cause Partnership
The retail landscape is evolving, and consumers increasingly seek brands with a purpose. In fact, 77% of consumers want to purchase from companies with corporate social responsibility (CSR) initiatives. As a result, partnerships between retail brands and nonprofit organizations have become a powerful tool for retail marketers. These collaborations go beyond benefitting causes to enhancing the brand’s:
Partnership Positioning: Crafting an Effective Pitch
By: Erika Ekdahl and Allison Basco For Momentum works with a wide range of nonprofits, from organizations just starting to […]
Finding the Right Corporate Partner 101
According to Giving USA’s report, corporations gave $36.55B to charities in 2023. Many nonprofits benefit from partnerships with corporations to help further their development goals. Building corporate-nonprofit partnerships requires effort and planning, but the rewards are often well worth the investment. We’ve broken down the first steps to connecting with corporate partners for practitioners new to this type of fundraising.
Tech for Good Part III: Social Impact Reporting
Impact reporting is an integral part of cause partnerships. However, capturing and collecting data can be cumbersome for nonprofit organizations that are squeezed for resources. Enter tech that can help bridge the gaps and make communicating your impact to corporate partners easier.
Social Impact Trends 2024: A Data-Driven Look
For Momentum’s 2024 Social Impact Stats includes data sourced from more than 75 industry studies. It features insights to help practitioners better understand and adapt to trends in the social impact landscape and provides perspectives from consumer, employee and corporate decision-makers.
Tech for Good Part II: Activating Cause Marketing Partnerships—Point-of-Sale (POS) and Digital Fundraising Tools
Once you have secured your partnerships, POS tools can help you fundraise. This technology is extremely helpful during monthly campaigns—such as Alzheimer’s Awareness Month—when you want to highlight your nonprofit’s mission statement and increase donations. POS donations are imperative for nonprofits. According to NPR, nonprofits raised $749 million nationwide from POS donations during 2022—a 24% increase from 2020.
