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Creativity Can Make Or Break Your Cause Campaign

December 4, 2019 Leave a Comment

Your cause marketing strategy should include a visual identity that breaks through the clutter. The most memorable cause partnerships have a unique look that sets them apart and forges an emotional connection.

Filed Under: News Tagged With: Cause Marketing Campaigns, Cause Marketing Strategy, Creative Campaigns, Social Impact

Capturing B2B Dollars to Extend Your Cause Campaign Reach

November 21, 2019 Leave a Comment

Incorporating supplier activations into cause promotions creates a multiplier effect that can significantly boost fundraising. This can be done via corporate partner’s vendors and or/business partners.

Filed Under: Cause Marketing Case Studies, Cause Marketing Trends, Corporate Social Responsibility, Employee Engagement, News Tagged With: B2B, Cause Campaigns, Cause Marketing Strategy, CSR

On United Nations Day, First-Ever CAF America Report Shows Philanthropy’s Role toward Achieving Sustainable Development Goals

November 7, 2019 Leave a Comment

A new report recently released by Charities Aid Foundation of America (CAF America), a leader in international grantmaking, finds quality education as the leading issue mobilizing the largest amount of charitable funding toward the Sustainable Development Goals (SDG), and the only issue among the top five most supported SDGs in all nine global regions. The SDG Giving Landscape: An insight into philanthropic giving to the SDGs looks at giving toward the 17 universal goals and targets adopted in unanimity by all United Nations Member States in 2015. Corresponding with the upward trend in overall giving through CAF America (up 200% in 2019 from 2016), the report found giving impacted all 17 SDGs, indicating an overall commitment across individuals, corporations and foundations toward solving world issues.  

Filed Under: News Tagged With: CSR, Philanthropy, SDGs, Sustainability, United Nations SDGs

Creating a Social Impact Strategy

October 31, 2019 Leave a Comment

Successful social impact strategies go beyond awareness and are designed to boost an organization’s overall mission – not just its brand identity. They serve as a solid framework and include clear business objectives and measurable outcomes. These strategies should be woven into the very fabric of a company and engage all stakeholders – top executives, employees, customers and supply chain partners.

Filed Under: News Tagged With: Cause Marketing Strategy, Partnership Outreach, Social Impact Strategy

Embracing Digital Partner Activations for Greater Impact

October 16, 2019 Leave a Comment

Everyone can be a storyteller in the digital age. Organizations can use digital channels to let people in and have a voice in their mission. Millennials and Gen Z especially want to help drive change and not merely make a donation. Expanding your campaign into the real world via video, photos and real-time engagement can multiply impact.

Filed Under: News Tagged With: Cause Partnerships, cause-marketing, CSR, Digital Activations, Digital Marketing, Nonprofits, Social Impact

Upcoming Webinar- Fresh Ideas On Evergreen Activations: A Fall Planning Guide

September 26, 2019 Leave a Comment

As you enter the traditional Q4 planning season, this free and incredibly practical webinar sponsored by For Momentum will offer insights and inspiration for bigger, better, more exciting social impact campaigns in 2020 and beyond!

Filed Under: News Tagged With: Cause Activations, CSR, Nonprofits, Webinars

Focusing on Relationships for Cause Partnership Success

September 11, 2019 Leave a Comment

Building lasting cause partnerships requires more than compiling a database of cold prospects. Finding and keeping the right corporate partners for your nonprofit is about exploring beneath the surface and getting to genuinely know them.

Filed Under: News

Enlisting “Minterns” to Fill Nonprofit Leadership Gaps

September 4, 2019 Leave a Comment

With the right organization, team and position Millennials may find that an entry-level role is a great avenue for turning for-profit-experience into a growing nonprofit career. Nonprofits offer a unique opportunity to align work with personal values, interests and passions. Often, minterns are seeking a more meaningful work/life balance and career flexibility.

Filed Under: News Tagged With: Internships, Minternships, Nonprofit Careers, Nonprofits

Incorporating Volunteerism in Your Corporate HR Toolkit

August 20, 2019 Leave a Comment

By: Ashley Byars Today’s younger workers want to be a part of something greater than making products and profits. According […]

Filed Under: News

Back-to-School Campaigns: Purchase with a Purpose

August 7, 2019 Leave a Comment

According to a 2019 survey conducted by global consulting firm BRG, consumers are ready to return to brick-and-mortar stores for back-to-school shopping. This is welcome news for retailers and their nonprofit partners. As many parents know, back-to-school shopping can be stressful and expensive. It can also be the perfect time to teach your children about giving back.
Here’s a look at some of the back-to-school cause campaigns taking place this summer:

Filed Under: News Tagged With: back-to-school, Cause Marketing Campaigns, Cause Partnerships, purposemarketing, Social Impact

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Cause Marketing Resources

Our free cause marketing resources will arm you with the facts, figures, definitions and insider how-tos needed to strengthen your case for cause. Learn More

Cause Marketing Events

For Momentum thought leaders are often invited to speak at industry events. We also host and attend a number of in-person workshops and webinars throughout the year. Check out the latest events here. Learn More
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