We continue to see many companies make candid DEI statements and take tangible actions toward racial justice that go beyond a simple statement or hollow tweet celebrating Black History Month. As we predicted, authentic, purpose-driven partnerships that are integrated into company culture throughout the year are key to impact in 2021. And, it is clear racial injustice will remain one of the important issues.
By: Lucy Spratlin If you’re like us, you really missed the watercooler conversation about the Super Bowl ads this year. […]
By: Avi Mayerhoff As the new year begins, we’re excited to be planning for the conferences we’ll attend. Many events […]
As we move forward and adapt to the “next normal,” we predict a permanent shift in cause partnerships and social impact in the year ahead built on the hard lessons of 2020. Take a look at our predictions based on the wisdom gained from our work with top nonprofits and corporate partners over the last year. We hope our insights will help you develop the deeper partnerships needed to maximize your impact in 2021.
In early March, as we all faced the beginning of the pandemic, we shared the cause partnership advice we were giving our clients. The advice still holds true today. Be flexible and creative, engage in open dialogue, demonstrate your changing impact, be authentic and keep relationships strong. Over eight months of profound change later, we continue to work alongside nonprofits and companies to support their rebound and set them up for partnership success and growth long term.
Effective marketing activations are critical elements of an outstanding cause campaign. Leverage these tips to successfully incorporate these tactics into your own campaigns.
Best in Class survey participants ranked raising funds as the No. 1 impact of Best in Class Cause Campaigns. These fundraising strategies are the most popular.
As we near the end of a tumultuous 2020, starting cause campaign planning efforts for a new year can feel daunting. Questions come up every day about everything from marketplace conditions for creating partnerships to timing and strategies. Help is here. For Momentum’s new Key Elements of Best in Class Cause Campaign survey results provide an industry-wide benchmark resource.
Leading up to the 2020 election, we see companies focusing their corporate citizenship efforts on voting in support of a safe, fair election. The pandemic coupled with sweeping calls for social justice have catalyzed corporate campaigns and partnerships to help employees, customers and communities become civically engaged and make it to the polls.
As schools across the nation closed in March, many companies were well into plans for the back-to-school season. Preparation halted and creative shifted while families anxiously waited to see when and how the new school year would unfold. Brands were challenged to develop compelling campaigns that could resonate with families no matter what school looked like in the fall.