Partnership renewals are a vital component of a healthy corporate revenue projection. So, why wait for the end of the year to ask, “How did we do?” Too many nonprofit organizations treat corporate partnership renewals as seasonal transactions rather than year-round, strategic collaborations. A structured check-in provides a chance to share impact metrics, course-correct underperforming activations, align on upcoming business goals and set the stage for seamless renewals.
Making the Grade: How Corporate & Nonprofit Partnerships Support Youth This Back-to-School Season
By: Allison Basco As familiar commercials for pencils, binders, and fresh clothes roll across screens, it is a clear reminder […]
The ROI of Well-Being: How Nonprofits and Corporations are Teaming Up for Workplace Mental Health
By: Mollye Rhea Today’s corporate leaders recognize that workplace mental health isn’t just a wellness benefit. It’s a core barometer […]
The Greatest American Cleanup and the Power of Purpose-Driven Partnerships
With America’s 250th birthday just weeks away, Keep America Beautiful (KAB) is helping lead the national celebration through the Greatest American Cleanup – a two-year initiative designed to inspire Americans to take pride in their communities by collectively picking up 25 million pieces of litter ahead of July 4, 2026.
Our Power, Our Planet: 2026 Earth Day Partnerships
By: Ashley Byars The theme for Earth Day 2026, Our Power, Our Planet, signaled a major shift in how brands […]
Numbers with a Pulse: Using Data to Tell Your Partnership Story
By: Allison Basco As corporate social responsibility (CSR) and nonprofit-corporate partnerships have become an important measure of a company’s success, […]
Strengthening the Pipeline: Proactive Outreach
Here are a few ways your partnership sales team can develop their outreach process to be more proactive.
What’s Next for Cause Marketing? 5 Partnership Trends for 2026
Overall, partnerships will move away from transactional, seasonal campaigns and toward sustained, tech-enabled collaborations that treat social impact as integral to business success. In 2026, the question is no longer how much we give, but how deeply our systems are connected to drive verifiable, systemic change.
A Look Back: Our Most Popular Partnership Resources in 2025
By: Allison Basco As we wrap up another year of dynamic change in the corporate social impact and partnership sector, […]
Blitzing the Barriers: ZERO Prostate Cancer’s Bold $20 Million Initiative
Prostate cancer is a formidable opponent, but for too long, systemic barriers have made the fight unequal. Disparities in diagnosis, treatment and survival rates persist, especially for Black men, Veterans, and rural underserved communities. That’s why ZERO Prostate Cancer, the nation’s leading advocacy, education and support foundation, has launched its most ambitious initiative yet: Blitz The Barriers.
This bold, multi-year, $20 million campaign is not just about raising awareness; it’s about driving tangible, lasting change on the ground in the communities that need it most. The ultimate goal? To save 100,000 lives by 2035, moving closer to the vision of Zero Stigma. Zero Barriers.
