With more than a million and a half nonprofit organizations in the United States, how can you make your cause stand out? We believe the most effective solution is strategic cause marketing. Nonprofits that recognize the importance of corporate partnerships maximize their impact.
When you partner with a company or brand, you make your mission their mission. This goes way beyond funding. That company has a vested business interest in helping you advance your cause. Their marketing and communications mouthpiece amplifies your message. Their employees become your volunteers. Their customers become your donors.
If your nonprofit organization is new to cause marketing, or if three or more years have passed since you last evaluated your brand and compared it with others in the marketplace, we highly recommend starting with For Momentum’s three-part strategic process.
To discover the unique nature of a client’s opportunities, our first step is the Partnership POWER Assessment®. We evaluate internal needs (goals, budget, branding, stakeholder perspectives, etc.) and assess external factors (messaging, marketplace, competition, etc.) to inform the cause marketing strategy development process.
For Momentum develops strategies that connect you with current and prospective partners. Our full service approach includes plans for generating sales or raising money, differentiating you from your competition, positively enhancing your reputation and rallying employees.
To help bring sponsorship concepts to market, For Momentum recommends key message points and content for promotional materials and collateral to optimally promote and support approved strategies.
Other core service offerings for nonprofits include:
- Partner Summits
- Turn-Key Engagement Toolkits
- Capacity Support
- Cause Program Support
- Customized Services for Nonprofits
Looking for something that’s not on this list? We pride ourselves on listening to your unique needs and developing custom solutions. Contact us today to share your challenge, and we’ll let you know how we can help.