Cindy McDaniel brings 35+ years of leadership and innovation in patient services, engagement and business development. As a member of the senior leadership team at the Arthritis Foundation, McDaniel leveraged a strong mix of programmatic, content, digital and advocacy resources to optimize patient value, while generating millions of dollars to support the organization’s cause. She was the founding editor and publisher of Arthritis Today magazine and influential in the early development of arthritis.org and a number of digital apps. McDaniel’s patient-centric approach established the foundation as a leader in Patient Engagement, and her business savvy generated numerous million-dollar sponsorship and partnership agreements with pharmaceutical, CPG and other patient advocacy organizations.
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