As a social impact agency, we want to know what cause connections work and why, so we are reviewing this year’s commercials through a match-maker’s lens. Here’s one subject on which everyone has an opinion. Which commercials made you feel the love and which made you want to erase their contact from your phone?
As we look ahead to 2018, one of the CSR trends we expect to address in our work is a streamlined approach to our disaster response, with a greater focus on timeliness and associate engagement. I recently heard on a CSR trends webinar, if you’re trying to make changes or put a disaster response program in place after a catastrophe has occurred, you’re too late. We agree.
The recent spate of disasters is a wake-up call to CSR leads. Its time to be proactive and prepared. Having a disaster plan—whether it sits in on your intranet, your bookshelf or in my case, the refrigerator, is a critical responsibility moving forward.
As more consumers increasingly expect brands to take a stand on important social issues, companies are looking for ways to live their brand purpose. Cause partnerships with nonprofit organizations enable companies to engage employees and make a positive impact in their communities. But what makes a successful cause partnership?
Do you need savvy strategies to create standout programs that will break through the clutter, cultivate loyal consumers and employees and impress your C-suite? […]
In order to get a better picture into what might happen in corporate philanthropy trends in 2018, what better way to find out then to ask a few of the experts? As an Atlanta-based company, we asked some of our neighboring companies with incredible CSR programs and experience for their foresight into the trends that will evolve this year. We asked each expert to “look into your crystal ball, what will be the biggest corporate philanthropy trend in 2018?”
Thinking of starting a nonprofit organization in 2018? Or looking to strengthen your impact and your team? Justin Miller, CEO and Founder of CARE for AIDS suggests looking at your nonprofit through a for-profit lens.
Can you believe that we are on the cusp of 2018? As we look into the new year to predict […]
There are five resolutions CSR professionals can review to determine the health of their CSR programs and refresh them where necessary:
11% of all online giving occurs in the last three days of the year. Here are 8 ways you can extend the Giving Season to reach your year-end goals.