According to a 2019 survey conducted by global consulting firm BRG, consumers are ready to return to brick-and-mortar stores for back-to-school shopping. This is welcome news for retailers and their nonprofit partners. As many parents know, back-to-school shopping can be stressful and expensive. It can also be the perfect time to teach your children about giving back.
Here’s a look at some of the back-to-school cause campaigns taking place this summer:
Lyft and Starbucks Team Up With Nonprofits To Foster Diversity & Inclusion In The Workplace
Making sure all employees and customers feel welcome, comfortable and valued is a priority for many companies in 2019. Those who fail to do so quickly become pariahs as damaging videos go viral. Integrating diversity and inclusion into workplace culture is not only the “right” thing to do, it impacts the bottom line in a positive way. Lyft and Starbucks both have nonprofit partners to ensure they create a true culture of diversity and inclusion that helps attract and retain talented employees and loyal customers. Don’t wait for damaging publicity to occur before moving forward with D&I initiatives at your company. Keep reading to learn how Lyft and Starbucks changed their culture.
How A Rise in Employee Activism is Impacting CSR Programs
According to 2018 partnership research conducted by For Momentum, employees now equal consumers (70%) when it comes to audiences that corporations consider when choosing a cause(s) to support (High Expectations – What Corporate Decision-Makers Want From Nonprofit Partners).
Key Insights: For Momentum’s 2019 Social Impact Partnership Sales Cycle Summary
Generating revenue through partnership sales is top of mind for nonprofits. For Momentum first conducted partnership decision-making sales cycle research in 2014. We felt it was time to once again survey those who are on the frontlines of cause partnership selling and learn which factors are most important in determining success or failure in 2019.
Stop By And Meet Us at the Engage for Good Conference!
For Momentum is excited to support the Engage for Good Conference as a Premiere Sponsor this year. Drop by our booth at the entrance of the main ballroom and meet the FM Team. You literally can’t miss us! We will be exhibiting our hot off the press 2019 Sales Cycle Partnership Research at our Thursday breakout session and at our booth. We would love to chat with you and share our insights from many of the top nonprofit sales leaders in the country.
Take 5: Artis Stevens, Senior Vice President & Chief Marketing Officer, National 4-H Council & Winner of the 2018 AMA Nonprofit Marketer of the Year Award
As Senior Vice President and Chief Marketing Officer at National 4-H Council, Artis Stevens is responsible for reinvigorating 4-H as a modern brand and thought leader. Artis’ leadership, creativity and mission-focused approach has enabled 4-H, the country’s largest youth development organization, to experience unprecedented growth in revenue and reach. Since joining National 4-H Council four years ago, the organization tripled revenue through alumni influence; increased Board giving 36X; and quadrupled the value of 4-H’s earned media coverage.
Trends Outlook: Employee Engagement and Social Impact
What’s next at the intersection of employee engagement and social impact? As we look ahead, let’s first consider some key takeaways from YourCause 2019 Industry Review. This research is based on data collected between January and December 2018…
Social Good Platforms Power Employee Engagement
A roundup of the leading social good platforms. Technology designed specifically to support corporate philanthropy participation has become increasingly popular. Referred to as social good platforms, this proprietary software tracks volunteer hours and workplace giving and allows targeted communication strategies and recognition programs. These platforms help build meaningful connections between corporations, employees and nonprofits. They save time and money and increase revenue by improving engagement.
Defining Corporate Social Responsibility and Why it Matters
Corporate social responsibility (CSR) is a term that encompasses ways companies can take responsibility for the social and environmental impacts of their business. It includes sustainability, diversity and inclusion, human rights, ethical business practices, volunteerism, philanthropy, cause-related marketing and activism.
Top Three Takeaways from the 2019 Peer-to-Peer Professional Forum Conference
For the fourth year, the For Momentum team joined hundreds of fundraising professionals from across the country in attending the Peer-to-Peer Professional Forum Conference in New Orleans. We reconnected with old friends, made new connections, learned a lot, and ate a few (ok, more than a few) beignets. We were reminded again this year that the fundraising landscape is as dynamic and fast-paced as the world we live in every day. Even so, with the right diagnostic methods and some dedicated professionals (+your volunteers!), there’s still plenty that non-profit organizations can do to keep up with the speed of change:
