One small silver lining from pandemic and social injustice crises is an increased investment in ERG’s, giving them a seat at the table when it comes to making cause and social impact partnership decisions. Even though ERG’s have been around since the 1970’s (and likely before), many exist despite inconsistent resources or even a consistent strategy. Historically volunteer-led and lacking in funding, companies have a real opportunity to give employees a voice, improve connection and increase authentigration.
Keep your audience – and your partner’s audience – meaningfully engaged by reaching them where they are right now: on social media and digital platforms. You can do more than share updates and pictures, though. Effective digital activations can replace existing contracted sponsorship benefits or add new benefits that will keep your partnerships moving forward.
Invest in deeper integrations in partnership work. Consumers today, especially Gen Z and Millennials, want to see true connections and meaningful impact beyond one-time campaigns. Causes and companies will need to work harder than ever before to ensure cause efforts are ‘authentigrated’ by all partners and not at risk of being seen as cause-jacked promotional stunts.
The work done now by both nonprofits and companies to keep audiences, particularly employees, engaged will be valuable long after a virtual environment is no longer necessary to keep people safe. The shift to virtual has forced organizers to refocus on what is absolutely vital to success and has in many cases uncovered better, more efficient ways to achieve goals.
By: Mollye Rhea As a part of the conversation about racism, injustice, and inequality, #BlackOutTuesday encouraged social media users to […]
By: Avi Mayerhoff What is “virtual volunteering” and why should your company engage employees in these opportunities – especially now? […]
The global day of giving and social connection took place on May 5th, and, from early accounts was a big success. NBC and MSNBC News were the signature media partners and #GivingTuesdayNow trended all day on Twitter. Leadership partners included Pay Pal, the Gates Foundation and several others, plus over 80 donation platform partners came together to process donations and support virtual giving.
goPuff has committed to match up to $1 Million in support of Boys and Girls Clubs across the country that are providing critical support those most in need by aiding families of first responders with meals and academic virtual learning support during the pandemic.
Last week, GivingTuesday announced #GivingTuesdayNow, a global day of giving and unity set to take place on May 5, 2020 as an emergency response to COVID-19.
This is an opportunity for nonprofits and companies to raise awareness and funds for causes they care about. To help, we pulled together three tips for both nonprofits and companies to help prepare your #GivingTuesdayNow campaigns. These strategies can help you multiply your impact, highlight the work you’re doing for the community, and go to market quickly.
Recent events have only emphasized how a safe and secure home can make all the difference. Owning a Habitat home offers hope for more families every day. Please join the campaign by sharing your support using #HomeIsTheKey on social media and visiting habitat.org/homeisthekey.