Attracting new corporate partners is a time-consuming process that requires a thoughtful, strategic approach. First, nonprofit organizations need to invest in developing a compelling partnership narrative and partner value proposition. Prospect identification and outreach can be an exciting and rewarding part of your development work. Making partnership connections is our specialty, and we’re sharing lessons learned in our three-part series, Landing Corporate Partners. In this first installment, we’ll walk you through our best practices.
Women’s History Month: Campaigns We’re Watching
For Women’s History Month and International Women’s Day, For Momentum is shining the spotlight on social impact partnerships championing women. As a woman-owned and women-led company, we’re pleased to support organizations helping to alleviate poverty and showcase cause marketing campaigns getting specific about the challenges women face: Pay inequity, Unequal access to fair treatment under the law, and Lack of leadership opportunities. Take a look at these standout campaigns for inspiration.
Cause Chat with Carrie Leovy of KABOOM!
By: Ashley Byars As Senior Strategist at KABOOM!, Carrie Leovy brings over 22 years of experience to developing meaningful, sustainable […]
Top influences on employee engagement this year
It’s firmly established that cause partnerships can have a positive impact on employee engagement by giving employees an opportunity to support an important cause or social issue. Although economic unknowns on the horizon may impact the progress nonprofits have made, companies must continue to provide employees with opportunities to engage with the causes they’re passionate about. Here are a few ways we see cause partnerships shaping employee engagement programs this year.
Social impact conferences: the 2023 planning guide
2023 is shaping up to be an exciting year for social impact conferences. This year we’ve made our planning resource […]
2023 Social impact partnership predictions
Cause partnerships and social impact strategies have shifted significantly since the pandemic took over the world almost three years ago. Last year, we saw focus shift toward employees as a top audience, JEDI initiatives rise to the top of corporate priorities and an increase in ESG expectations.
We can’t guarantee what is in store for 2023, but as an agency celebrating our 20th year in business developing hundreds of social impact partnerships, we can share informed predictions straight from our recent experiences. Below are key trends we see shaping the partnership space in 2023.
Social impact trends — 2022 in rewind
Each year, we make social impact predictions for the year ahead based on our cause partnership expertise. 2022 brought more big shifts in cause partnerships. Let’s take a look back at how well our predictions held up.
Best practices to boost end-of-year cause campaign results
The end-of-year giving season is upon us, spanning Thanksgiving to Giving Tuesday to New Year’s Day. The giving season is connected to holiday shopping, which will be worth $807 billion this year, with many shoppers ready and willing to donate to causes they care about.
A great cause partnership can help nonprofits leverage this time to expand awareness of their cause and elevate their year-end fundraising. It’s also a great opportunity for corporate partners to increase brand awareness and strengthen customer loyalty. While implementing new ideas, it’s important to keep best practices in mind to ensure your campaign’s success.
Check out a few of our best practices below and let us know how you put them to work this year.
Four creative partnerships redefining cause marketing
Are you reaching beyond the “tried and true”? Companies have long embraced donating a percentage of product sales to nonprofits and encouraging customers to do the same at the register. But they are increasingly looking to nonprofits for fresh ideas to engage their customers and communities. Only 40% of the CSR leaders we surveyed said that nonprofits were doing a good job at bringing unique opportunities to them. Check out four partnerships that are refreshingly creative.
Top 3 trends shaping employee engagement initiatives
Employee engagement has become the most universal type of nonprofit/corporate partnership activity, with 90% of companies supporting it. Understand what employees want, why companies are listening, and ways nonprofits can take the lead.