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The Shared Core Value Triad: Connecting Nonprofits to Corporations to Individuals

April 7, 2021 Leave a Comment

Shared core values are the glue that binds nonprofit organizations to corporate partners to company employees to consumers. These values are lived on a daily basis and are an integral part of decision-making for everyone involved. They influence and ultimately determine everything from where someone decides to live and what jobs they apply for to what they buy and which nonprofit organizations they support.

Filed Under: News Tagged With: Business for Good, Cause Marketing Campaigns, CSR, Social Impact

Spotlight on Celebrating Women in March: 5 Social Impact Campaigns to Watch

March 23, 2021 Leave a Comment

We are pleased to see many campaigns celebrating Women’s History Month and March 8 International Women’s Day striving to address the effects of COVID-19 and positively impact gender inequality and economic disparities. We also pause this month to acknowledge and support March 24th as Women’s Equal Pay Day. This day symbolizes how far women must work into the year to earn what men did the previous year. Take a moment to learn more about how these dedicated months and days came to be and the ways nonprofits and corporate partners are making the most of the platform.

Filed Under: News Tagged With: Cause Campaigns, cause-marketing, CSR, International Women's Day, IWD, Womens History Month

Peer-to-Peer Advice for Best in Class Cause Campaigns in 2021

March 9, 2021 Leave a Comment

In part three of our blog series, we shared the top cause marketing activations used in Best in Class (BIC) Cause Campaigns from our 2020 survey results. Now, we re-visit the expert insights we captured across four fundamental considerations: emerging technology, relationships, impact and alignment and strategy. Use them for inspiration in building your own best in class cause campaign.

Filed Under: News Tagged With: Cause Partnership, CSR, Social Impact

Celebrating DEI Beyond February—5 Social Impact Initiatives

February 23, 2021 Leave a Comment

We continue to see many companies make candid DEI statements and take tangible actions toward racial justice that go beyond a simple statement or hollow tweet celebrating Black History Month. As we predicted, authentic, purpose-driven partnerships that are integrated into company culture throughout the year are key to impact in 2021. And, it is clear racial injustice will remain one of the important issues.

Filed Under: News Tagged With: Cause Campaigns, Corporate Partnerships, CSR, Racial Justice

Super Bowl 2021 and Social Impact: Did the Ads Go Big or Go Home?

February 11, 2021 Leave a Comment

By: Lucy Spratlin If you’re like us, you really missed the watercooler conversation about the Super Bowl ads this year. […]

Filed Under: News Tagged With: super bowl commercials

2021 Must-Attend Social Impact Conferences

January 25, 2021 Leave a Comment

By: Avi Mayerhoff As the new year begins, we’re excited to be planning for the conferences we’ll attend. Many events […]

Filed Under: News Tagged With: Cause Partnerships, cause-marketing, Conferences, CSR, Purpose Marketing, Social Impact, Sustainability

Top 5 Social Impact Predictions for 2021

January 12, 2021 Leave a Comment

As we move forward and adapt to the “next normal,” we predict a permanent shift in cause partnerships and social impact in the year ahead built on the hard lessons of 2020. Take a look at our predictions based on the wisdom gained from our work with top nonprofits and corporate partners over the last year. We hope our insights will help you develop the deeper partnerships needed to maximize your impact in 2021.

Filed Under: News Tagged With: Cause Industry, Cause Marketing Campaigns, Cause Marketing Trends, Employee Engagement, Social Impact Trends, Sustainability

CAUSE PARTNERSHIP: 5 LESSONS LEARNED IN 2020

December 8, 2020 Leave a Comment

In early March, as we all faced the beginning of the pandemic, we shared the cause partnership advice we were giving our clients. The advice still holds true today. Be flexible and creative, engage in open dialogue, demonstrate your changing impact, be authentic and keep relationships strong. Over eight months of profound change later, we continue to work alongside nonprofits and companies to support their rebound and set them up for partnership success and growth long term.

Filed Under: News Tagged With: Cause Marketing Trends, Cause Partnership, CSR, Employee Engagement, Social Impact

Best in Class Cause Marketing Activations

November 23, 2020 Leave a Comment

Effective marketing activations are critical elements of an outstanding cause campaign. Leverage these tips to successfully incorporate these tactics into your own campaigns.

Filed Under: News Tagged With: Best in Class Cause Campaigns, cause-marketing, Corporate Partnerships, Social Impact, Social Media

Data-Driven Fundraising Activation Tips for a Best in Class Cause Campaign

November 12, 2020 Leave a Comment

Best in Class survey participants ranked raising funds as the No. 1 impact of Best in Class Cause Campaigns. These fundraising strategies are the most popular. 

Filed Under: News Tagged With: Cause Activations, Cause Campaigns, Cause Partnership, Fundraising, Social Impact Research

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Cause Marketing Resources

Our free cause marketing resources will arm you with the facts, figures, definitions and insider how-tos needed to strengthen your case for cause. Learn More

Cause Marketing Events

For Momentum thought leaders are often invited to speak at industry events. We also host and attend a number of in-person workshops and webinars throughout the year. Check out the latest events here. Learn More
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