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How Nonprofits Can Optimize Corporate Partnership Teams

October 24, 2023 Leave a Comment

No matter the structure, we know that dedicated staffing and resources for corporate partnership stewardship plays a pivotal role in an organization’s ability to secure and steward corporate partners. In fact, in our benchmark study of 50 Best in Class cause campaigns, 84% of nonprofit organizations reported having a dedicated team involved in developing the cause campaign.

From over two decades of experience working with corporate partnership teams, we know that to achieve success in corporate partnerships, it is essential to establish a strong foundation, which involves creating a team structure filled with a variety of roles that best equips your organization to sign on and steward long-term corporate partners.

Take a look at this overview of the most common structures and team makeups to help guide you toward the right approach for your organization.

Filed Under: Cause Marketing Best Practices, News Tagged With: Cause Partnership, Fundraising, Nonprofits, Team Structure

4 Secrets to Successful Holiday Campaigns

November 28, 2023 Leave a Comment

By: Allison Basco As the year draws to a close, the spirit of giving is at its peak. Nonprofits around […]

Filed Under: News

How 3 Nonprofits Are Helping Grieving Children

November 7, 2023 Leave a Comment

November marks Children’s Grief Awareness Month. Nonprofits play a vital role in helping people cope with grief and loss. Grief is a universal yet very personal emotion that we all experience. While it’s a normal and healthy reaction to loss, it can be especially difficult and overwhelming for children to process alone.
Nonprofits can be a lifeline for children and families who are grieving, helping them connect with others who understand what they’re going through and find the support they need to heal.

Filed Under: News Tagged With: cause-marketing, Children, Community support, CSR, Grief, Grief Awareness

New Fall 2023 Research: Corporate Insights

October 12, 2023 Leave a Comment

The latest study reveals that while there are many common goals between partners, there are also areas of misalignment. Our goal in this report is to help guide practitioners from both companies and nonprofits to better understand one another’s expectations, communicate openly during the planning phase of the partnership, and as a result build a foundation for more impactful partnerships that benefit both.

Filed Under: News Tagged With: Business for Good, Cause Campaigns, Cause Partnerships, cause-marketing, companies for good, data, development, Fundraising

National and local partnerships help Maui residents recover

August 29, 2023 Leave a Comment

Corporations and nonprofits of all kinds are stepping forward to help people affected by the wildfires in Maui recover. From funding response teams to supplying food, there is so much good going around. See how you can contribute.

Filed Under: News Tagged With: CSR, Disaster Philanthropy, Disaster Relief

Best of the Best Halo Award: Cheers to Dunkin’ and the Power of Partnerships

August 24, 2023 Leave a Comment

At the 2023 annual Engage for Good Conference on May 21, Dunkin’ and the Dunkin’ Joy in Childhood Foundation’s 2022 Iced Coffee Day campaign won the Gold Halo Award for the Best Consumer-Activated Corporate Donation Initiative and the Best of the Best Halo Award for demonstrating best practices in social impact engagement. For Momentum is proud to sponsor this award each year to shine a light on the incredible work happening in social impact. 

Filed Under: News Tagged With: Cause Activations, Cause Marketing Campaigns, CSR, Halo Awards, Social Impact

Cause Chat with Chad Hartman of Boys & Girls Clubs of America

August 14, 2023 Leave a Comment

As the National Vice President of Corporate Partnerships and Engagement, Chad Hartman manages the Corporate and Cause Partnership program and all special events, including Summit for America’s Youth, Youth of the Year, Golf tournaments and various other fundraising events throughout the year.We talked with Chad to learn more about: What inspired Chad to work in cause, current focus areas for BGCA corporate partners, and Chad’s take on the biggest opportunities and challenges for the future of corporate partnerships.

Filed Under: News Tagged With: back-to-school, Cause Chat, Cause Marketing Campaigns, Cause Marketing Strategy, Companies Give Back, Corporate Partners, CSR, Nonprofits

Back-to-school, back to cause: campaigns at the head of the class

July 25, 2023 Leave a Comment

Back-to-school is exciting for students, parents and educators, but it comes with worry for those who don’t have what they need to succeed. Cause campaigns are actively bridging the gap this year through a full range of activation types: register round-up, collection drives, sponsorships and grants. Check out some of our favorites.

Filed Under: News Tagged With: B2S, back-to-school, Cause Campaigns, cause-marketing, Point-of-sale campaigns, Register campaigns

The case for AI in cause marketing

July 11, 2023 Leave a Comment

Artificial Intelligence is a vast field, but at its core, it’s all about creating smart machines that mimic human intelligence. We know that companies are readily using AI to boost productivity and sales. In fact, 43% of CEOs reported using generative AI to inform their strategic decisions, according to a recent IBM study. In the context of nonprofits and corporate social responsibility, AI tools can make many cause marketing tasks easier: Identifying potential partners, Drafting proposals, Managing communication, Analyzing outcomes

Filed Under: News Tagged With: AI, Cause Partnerships, CSR, Nonprofit Technology, Nonprofits, Prospecting

Landing Corporate Partners Part 3: Close the Deal

June 21, 2023 Leave a Comment

We began this series with strategies for identifying prospective corporate partners to amplify your resources and advance your mission. In part two, we discussed how to ensure a successful first meeting with a potential corporate partner and follow up after the initial conversation. Now, let’s focus on how to close the deal and turn your prospects into long-term partners.

Filed Under: News Tagged With: Business for Good, Corporate Partners, CSR, Fundraising, Negotiation, Sales

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Cause Marketing Resources

Our free cause marketing resources will arm you with the facts, figures, definitions and insider how-tos needed to strengthen your case for cause. Learn More

Cause Marketing Events

For Momentum thought leaders are often invited to speak at industry events. We also host and attend a number of in-person workshops and webinars throughout the year. Check out the latest events here. Learn More
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