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2021 Must-Attend Social Impact Conferences

January 25, 2021 Leave a Comment

By: Avi Mayerhoff As the new year begins, we’re excited to be planning for the conferences we’ll attend. Many events […]

Filed Under: News Tagged With: Cause Partnerships, cause-marketing, Conferences, CSR, Purpose Marketing, Social Impact, Sustainability

Top 5 Social Impact Predictions for 2021

January 12, 2021 Leave a Comment

As we move forward and adapt to the “next normal,” we predict a permanent shift in cause partnerships and social impact in the year ahead built on the hard lessons of 2020. Take a look at our predictions based on the wisdom gained from our work with top nonprofits and corporate partners over the last year. We hope our insights will help you develop the deeper partnerships needed to maximize your impact in 2021.

Filed Under: News Tagged With: Cause Industry, Cause Marketing Campaigns, Cause Marketing Trends, Employee Engagement, Social Impact Trends, Sustainability

CAUSE PARTNERSHIP: 5 LESSONS LEARNED IN 2020

December 8, 2020 Leave a Comment

In early March, as we all faced the beginning of the pandemic, we shared the cause partnership advice we were giving our clients. The advice still holds true today. Be flexible and creative, engage in open dialogue, demonstrate your changing impact, be authentic and keep relationships strong. Over eight months of profound change later, we continue to work alongside nonprofits and companies to support their rebound and set them up for partnership success and growth long term.

Filed Under: News Tagged With: Cause Marketing Trends, Cause Partnership, CSR, Employee Engagement, Social Impact

Best in Class Cause Marketing Activations

November 23, 2020 Leave a Comment

Effective marketing activations are critical elements of an outstanding cause campaign. Leverage these tips to successfully incorporate these tactics into your own campaigns.

Filed Under: News Tagged With: Best in Class Cause Campaigns, cause-marketing, Corporate Partnerships, Social Impact, Social Media

Data-Driven Fundraising Activation Tips for a Best in Class Cause Campaign

November 12, 2020 Leave a Comment

Best in Class survey participants ranked raising funds as the No. 1 impact of Best in Class Cause Campaigns. These fundraising strategies are the most popular. 

Filed Under: News Tagged With: Cause Activations, Cause Campaigns, Cause Partnership, Fundraising, Social Impact Research

Research-Based Planning Tips for a Best in Class Cause Campaign

October 19, 2020 Leave a Comment

As we near the end of a tumultuous 2020, starting cause campaign planning efforts for a new year can feel daunting. Questions come up every day about everything from marketplace conditions for creating partnerships to timing and strategies. Help is here. For Momentum’s new Key Elements of Best in Class Cause Campaign survey results provide an industry-wide benchmark resource.

Filed Under: News

Voting is Now Top Priority for Corporate Citizenship

October 6, 2020 Leave a Comment

Leading up to the 2020 election, we see companies focusing their corporate citizenship efforts on voting in support of a safe, fair election. The pandemic coupled with sweeping calls for social justice have catalyzed corporate campaigns and partnerships to help employees, customers and communities become civically engaged and make it to the polls.

Filed Under: News

Back-to-School 2020: Brands Using Social Good to Meet the Moment

September 23, 2020 Leave a Comment

As schools across the nation closed in March, many companies were well into plans for the back-to-school season. Preparation halted and creative shifted while families anxiously waited to see when and how the new school year would unfold. Brands were challenged to develop compelling campaigns that could resonate with families no matter what school looked like in the fall.

Filed Under: News Tagged With: back-to-school, Brands Taking Stands, Cause Campaigns, Cause Partnerships, Social Impact

Cause Marketing Summit 2020: Partnership in the Time of a Pandemic

September 16, 2020 Leave a Comment

Join Mollye Rhea as she leads a panel discussion with Janelle Lin, Devi Thomas and Nathan Measom September 22nd to discuss […]

Filed Under: Events

Create Your Blueprint For A Best In Class Cause Campaign: Benchmark Data And Best Practices From Over 50 Nonprofit Leaders

September 16, 2020 Leave a Comment

Free Upcoming Webinar Register Here In this webinar, hosted by Engage for Good, Mollye Rhea will share highlights of For Momentum’s new Best […]

Filed Under: Events

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Cause Marketing Resources

Our free cause marketing resources will arm you with the facts, figures, definitions and insider how-tos needed to strengthen your case for cause. Learn More

Cause Marketing Events

For Momentum thought leaders are often invited to speak at industry events. We also host and attend a number of in-person workshops and webinars throughout the year. Check out the latest events here. Learn More
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