Corporate philanthropy is rapidly evolving. Today, more consumers and employees expect companies to take a leadership role in solving important social issues. One of the best ways for companies to address social problems is to partner with nonprofit organizations.
Brands Celebrate Breast Cancer Awareness Month in Innovative Ways
The first organized effort to bring widespread awareness to breast cancer occurred as a weeklong event in the U.S. in October 1985 through a partnership between the American Cancer Society and the pharmaceutical division of Imperial Chemical Industries (now part of Astra-Zeneca). The mission was to educate and empower women to take charge of their breast health. In the fall of 1991, the Susan G. Komen Foundation first handed out pink ribbons to participants in its NYC race for breast cancer survivors. Two years later, Evelyn Lauder, SVP of the Estee Lauder Companies, founded the Breast Cancer Research Foundation (BCRF) and established the pink ribbon as its symbol.
Take 5: Jill Davis, Senior Vice President, Corporate Partnerships, Share Our Strength| No Kid Hungry
Jill serves as Senior Vice President of Corporate Partnerships and Taste of the Nation at Share Our Strength where she […]
10 Companies on the Front Lines of Hurricane Florence Relief Efforts
We’ve all see the images of devasting floods and the damage left behind by Hurricane Florence. As CSR professionals we can be proud of the rapid response by corporate donors. More than $15 million has been pledged in aid from companies large and small. The amount is expected to rise as more company contributions are reported. Here are 10 companies who are helping with hurricane relief by drawing on their organization’s strengths and responding in an authentic way that reflects their company culture.
Leverage Partnerships to Expand Your #GivingTuesday Campaign
Whether you are a corporation or a nonprofit you can reach new audiences on November 27 on this global day of giving by leveraging partnerships. According to DataKind’s 2017 #GivingTuesday Insight Report, as many as 63% of people who gave on #GivingTuesday only made donations on that day and not at other times.
Why Your Company Should Take a New Approach to Disaster Philanthropy
Disaster philanthropy is gaining new importance within corporate social responsibility programs as part of a larger strategy rather than a short-term reaction. Companies recognize it is crucial to the economy to help communities rebound quickly from disasters and to directly support those employees affected. Following last year’s series of natural disasters, many companies are evaluating how they can respond more efficiently and effectively in the event of a disaster. Increasingly, companies are defining their specific role in response to disasters based on their expertise, products, people and resources.
Incorporating Volunteerism in Your Corporate HR Toolkit
Simply having a corporate volunteer program in place is not enough anymore to attract and retain Millennial and Gen Z employees. Volunteer programs need to be designed to promote leadership skills and enhance career trajectory. Skills-based volunteering is a great way to do both while increasing job satisfaction.
Insights from the 2018 Giving USA Annual Report
This year’s Giving USA data reports that “U.S. charities surged to an estimated $410.02 billion in 2017. Giving exceeded $400 billion in a single year for the first time, increasing 5.2 percent over the revised total of $389.64 contributed in 2016.”
Behind the Success of Habitat for Humanity’s Home is the Key Campaign
Together with the newest Habitat Humanitarians, Drew and Jonathan Scott, HFHI set out to bring energy and awareness to the new build sites starting on campaign opening day April 2 and continuing through closing events on April 26, including ribbon cuttings and a block party in Nashville. In addition to bringing phenomenal media coverage from the Today show, HGTV, People, USA Today, Us Weekly and many others, the brothers promoted their involvement to their nearly 7 million followers on Facebook, Instagram and Twitter throughout the month. HGTV also promoted the events via Facebook Live.
Take 5: Yvonne Whitaker, Foundation Lead, NCR Corporation
NCR Foundation’s mission is to strategically partner with nonprofits in Georgia, nationally and globally to support projects that ultimately provide opportunity. Yvonne is responsible for leading the strategic direction of the Foundation and making funding recommendations to the trustees.
