Effective marketing activations are critical elements of an outstanding cause campaign. Leverage these tips to successfully incorporate these tactics into your own campaigns.
Best in Class survey participants ranked raising funds as the No. 1 impact of Best in Class Cause Campaigns. These fundraising strategies are the most popular.
As we near the end of a tumultuous 2020, starting cause campaign planning efforts for a new year can feel daunting. Questions come up every day about everything from marketplace conditions for creating partnerships to timing and strategies. Help is here. For Momentum’s new Key Elements of Best in Class Cause Campaign survey results provide an industry-wide benchmark resource.
Leading up to the 2020 election, we see companies focusing their corporate citizenship efforts on voting in support of a safe, fair election. The pandemic coupled with sweeping calls for social justice have catalyzed corporate campaigns and partnerships to help employees, customers and communities become civically engaged and make it to the polls.
As schools across the nation closed in March, many companies were well into plans for the back-to-school season. Preparation halted and creative shifted while families anxiously waited to see when and how the new school year would unfold. Brands were challenged to develop compelling campaigns that could resonate with families no matter what school looked like in the fall.
Join Mollye Rhea as she leads a panel discussion with Janelle Lin, Devi Thomas and Nathan Measom September 22nd to discuss […]
Free Upcoming Webinar Register Here In this webinar, hosted by Engage for Good, Mollye Rhea will share highlights of For Momentum’s new Best […]
IMPACT 2020: The Virtual Experience will take place September 16, 4:00–5:00 pm with a keynote address from Xavier Ramey, CEO of Chicago-based Justice Informed. We are excited to feature Mr. Ramey, an internationally recognized public speaker and award-winning social strategist and change maker. He brings a wealth of experience to CSR professionals and offers catalytic strategies for inclusion, philanthropy, corporate social responsibility, and community engagement.
Earlier this year, For Momentum surveyed 51 leaders representing over 30 nonprofits who are well-known for their award-winning cause marketing campaigns. Our goal was to identify common elements that make their Best In Class Cause Campaigns successful. This survey, unlike previous research in our industry, dug into the operational elements to identify the most important components and explore the inner workings of planning and executing successful cause campaigns.
We are thrilled to unveil this valuable data! It will be accompanied by a panel of expert practitioners who will react to the findings and share practical advice on applying this data to boost your own cause partnership programs.
Earlier in the year, we shared a list of upcoming social impact conferences. We anticipated a renewed sense of purpose. We expected an increase in shared industry knowledge. We looked forward to lots of in-person networking. Obviously, the global pandemic changed everyone’s plans. Many conferences have been postponed or have evolved into virtual experiences. Take a look at the latest updates.