Harry’s approached partnership similarly to how we did at City Year: real, long term, and most importantly, impactful. Harry’s authenticity is what enticed me into working here, and I can already see just three months in that Harry’s social mission isn’t just something we talk about externally, but something we live and breathe every day.
Take 5: Jo Ann Herold, Chief Marketing Officer, HoneyBaked Ham
Who doesn’t love HoneyBaked Ham? In addition to serving up delicious food, philanthropy takes a top spot on the company’s menu. As Chief Marketing Officer of HoneyBaked Ham, Jo Ann Herold champions the brand and its CSR efforts.
Earth Day Partnerships That Make Our World Go ‘Round
With other trending social issues such as gun control and women’s empowerment dominating the headlines recently, sustainability seems to be […]
Break Through the Cause Clutter with Corporate Partnerships
Together, nonprofits and companies have an opportunity to create experiences that transcend traditional CSR practices and actually improve lives. But truly impactful cause campaigns must find a way to cut through the chaos in order to drive engagement levels and generate tangible results.
Take 5: Melanie LeGrande, Vice President of Social Responsibility, Major League Baseball
With Major League Baseball season kicking off this spring, we thought it was a perfect time to learn more about […]
Campaign Concepts and Creative Help Nonprofit Graduate to Next Level of Development – Cause Marketing
OVERVIEW The Communities in Schools (CIS) model to keep kids in school is very successful and has proven to increase […]
American Cancer Society and Zipcar Partner to Test-Drive a Revamped Program
PROJECT OVERVIEW For nearly 30 years, American Cancer Society (ACS) has supported patients’ need for transportation to and from cancer […]
Habitat for Humanity International’s ‘Home is the Key’ Sheds Light on the Critical Need for Affordable Homeownership
Project Overview Habitat for Humanity International launched the ‘Home is the Key’ cause marketing campaign in April 2017. The goal […]
Campaign Recruits Local Corporate Heroes and Raises Awareness for Childhood Cancer Treatment Center
OVERVIEW Hope & Heroes needed a multi-year campaign designed to get caring New Yorkers to see Columbia University Medical Center […]
Finish Line Engages Employees and Customers in Holiday Giving Campaign
Project Overview Since 2012, Finish Line Youth Foundation has conducted an in-store fundraising campaign for Special Olympics. In 2016, the […]
