By: Ashley Byars The theme for Earth Day 2026, Our Power, Our Planet, signaled a major shift in how brands […]
Numbers with a Pulse: Using Data to Tell Your Partnership Story
By: Allison Basco As corporate social responsibility (CSR) and nonprofit-corporate partnerships have become an important measure of a company’s success, […]
Strengthening the Pipeline: Proactive Outreach
Here are a few ways your partnership sales team can develop their outreach process to be more proactive.
What’s Next for Cause Marketing? 5 Partnership Trends for 2026
Overall, partnerships will move away from transactional, seasonal campaigns and toward sustained, tech-enabled collaborations that treat social impact as integral to business success. In 2026, the question is no longer how much we give, but how deeply our systems are connected to drive verifiable, systemic change.
A Look Back: Our Most Popular Partnership Resources in 2025
By: Allison Basco As we wrap up another year of dynamic change in the corporate social impact and partnership sector, […]
Blitzing the Barriers: ZERO Prostate Cancer’s Bold $20 Million Initiative
Prostate cancer is a formidable opponent, but for too long, systemic barriers have made the fight unequal. Disparities in diagnosis, treatment and survival rates persist, especially for Black men, Veterans, and rural underserved communities. That’s why ZERO Prostate Cancer, the nation’s leading advocacy, education and support foundation, has launched its most ambitious initiative yet: Blitz The Barriers.
This bold, multi-year, $20 million campaign is not just about raising awareness; it’s about driving tangible, lasting change on the ground in the communities that need it most. The ultimate goal? To save 100,000 lives by 2035, moving closer to the vision of Zero Stigma. Zero Barriers.
Beyond the Pink Ribbons: The Partnerships Making a Real Impact This Breast Cancer Awareness Month
October arrives, and with it, a wave of pink. From grocery aisles to fashion runways, the color becomes ubiquitous, signaling Breast Cancer Awareness Month. It’s a vital time for impact, bringing critical attention and much-needed funds to a disease that affects millions. Yet, amid the flurry of pink products and promotions, a question often arises: Is this just “pinkwashing,” a marketing ploy disguised as philanthropy?
While some campaigns may be superficial, many companies are committed to making a genuine, tangible difference. They go beyond simply turning their logo pink, offering transparent donations, long-standing commitments, and support for various research and patient needs.
This month, we shine a spotlight on four ways brands are leading the way in their partnership campaigns support meaningful change in breast cancer awareness.
Top 3 Partnership Planning Tips to Prepare for 2026
According to a recent survey by For Momentum, corporate decision-makers are becoming more strategic. They’re looking for nonprofit partners who not only align with their social purpose, but also help them meet their business goals. Take a look at our top three tips to help you prepare for a successful 2026.
Mastering Consultative Sales for Mission-Driven Partnerships
Consultative sales is a transformative model that turns selling into relationship-building. It’s not so much about the hard sell, but about building genuine, mutually beneficial partnerships, where you serve as an extension of your corporate partner’s team.
Leveraging Events in Corporate Partnerships
Our recent research shows that one of the ways corporate decision makers measure the success of their partnerships with nonprofits is through event sponsorship or involvement. In 2025, 63% of CSR survey respondents ranked event sponsorship/involvement as important, up 28% from our 2022 survey.
