Elizabeth Webb joins For Momentum as Marketing and Sales Director with over 20 years of corporate marketing communication experience. Her expertise in creating messages for each stage of the customer journey will help the agency expand its reach and offer a seamless client experience. Most recently Elizabeth developed multi-platform marketing campaigns for the hospitality division of NCR. As the Cause Marketing Manager for DS Services, Elizabeth launched the Athena bottled water brand nationally, raising $3 million in five years to support the fight against breast cancer. She created a brand ambassador program, directed corporate giving initiatives with employee engagement opportunities and developed strategic partnerships with The American Cancer Society, Susan G. Komen, Oakland A’s, and Chicago Bulls and Blackhawks. In other positions, she led public awareness campaigns to promote land conservation and global recycling efforts. She holds an MBA from Thunderbird and serves as a chapter leader of an organization that supports educational opportunities for young women.
Education
BBA, Marketing
Texas Christian University – Fort Worth, Texas
MBA
Thunderbird School of Global Management- Glendale, Arizona
Business Affiliations and Professional Interests
- Engage for Good Member
- Peer-to-Peer Professional Forum
- American Cancer Society, Making Strides Against Breast Cancer Team Leader
- P.E.O., Philanthropic Educational Organization, Chapter President
- Girls Scouts of America, Troop Leader
Return to the Our Team page to meet other For Momentum staff members.
