Laura Greiner has more than twenty years’ experience leading partnership development and delivery while working with and for organizations spanning nonprofit, government, established and entrepreneurial business arenas. With For Momentum, Laura’s current work focuses on ensuring internal operational excellence translates to client and partner value and satisfaction.
Prior to joining the FM Team, Laura held the position of VP, Strategic Projects & Partnerships with Everyday Health. In this role, Laura provided strategic relationship management for Everyday Health’s Mayo Clinic partnership as well as other consumer partnerships and projects aligned with strategic business objectives. Before her work with Everyday Health, Laura was VP, Client Delivery Services for WebMD, responsible for the delivery and fulfillment of all consumer partnership revenue. During her twelve-year WebMD tenure, she held management positions spanning partnership development, content strategy and programming, and strategic integrated marketing campaign program management. Her executive oversight included partnership campaigns with Amgen, AstraZeneca, Lilly, Johnson & Johnson, Target, Pfizer, Procter & Gamble, Unilever and more.
Laura also spent nine years with the American Cancer Society (ACS) national office where she led an organizational initiative to expand collaboration with other nonprofits and government agencies including the American Association of Retired Persons, the National Education Association and the U.S. Conference of Mayors, and managed numerous cause-related marketing programs and patient education campaigns supported by national corporate partners.
- B.S., Speech (Theatre & Communications)
- Northwestern University – Evanston, IL
Business Affiliations and Professional Interests
- Engage for Good, Member
- Global Wellness Institute, Member
- W.S.E.T. Level 3 Advanced Wine Certification
Ask Laura About
- Partnership development strategy and stewardship
- Digital integrated marketing campaigns
- Business operations strategy
- Health and wellness trends and influencers
- Wine and food adventures and her hospitality inspirations
Return to the Our Team page to meet other For Momentum staff members.