When Mollye Rhea founded For Momentum in 2003, she was among the first to recognize the untapped potential of cause marketing. At the time, few agencies specialized in building partnerships between nonprofits and corporations. Since then, as corporate social responsibility (CSR) and purpose-driven marketing have gained momentum, For Momentum has evolved into one of the nation’s premier cause marketing firms. Every day, Mollye brings her vision to life by fostering strategic partnerships that strengthen communities and advance meaningful change.
Mollye’s career has spanned agency, corporate and nonprofit arenas. Her early career experiences included advertising agency roles with Young & Rubican NY and McCann Erickson Atlanta. In the corporate marketing arena, Mollye held a variety of leadership roles for InterContinental Hotels Group. In her oversight of marketing strategy for the Holiday Inn brand, she led marketing efforts to drive business for 1500+ Holiday Inn hotels in North America.
In the nonprofit sector, Mollye spent eight years at the Arthritis Foundation, where she led national partnership initiatives and implemented high-impact cause marketing campaigns with more than 40 corporate partners.
This broad-based career experience, coupled with For Momentum’s 20+ years of service, has given Mollye a unique 360-degree perspective of what fosters success in social impact partnerships —rooted in strategic alignment, mutual value, and long-term impact. Under Mollye’s leadership, For Momentum has served over 100 leading nonprofit and corporate clients, facilitated thousands of partnership engagements, and helped raise millions of dollars for diverse missions.
Clients have included the American Cancer Society, Boys & Girls Clubs of America, CARE, The Coca-Cola Company, Feeding America, Habitat for Humanity, IHG, Kroger, March of Dimes, Make-A-Wish, National 4-H Council, No Kid Hungry, Novartis, Team Rubicon, Tropical Smoothie Cafe, Wounded Warrior Project, and many more.
Business Affiliations and Professional Interests
- Engage for Good, Member and Instructor
- Peer-to-Peer Professional Forum (formerly the Run Walk Ride Fundraising Council), Member and Instructor
- American Marketing Association, Member and Founder of Nonprofit Special Interest Group for Atlanta Chapter
- Leadership Atlanta, 2012 Graduate and Community Projects Committee Member
- Leadership Buckhead, Board Member, 2009-2011
- Atlanta Center for Self Sufficiency, Board Member
- National Charity League, Board Member, 2009-2011
- Catalyst for CARE, Board Member, 2007-2009
- Buckhead Business Alliance, Leadership Development Board Member
Education
B.A. Economics and Psychology
William & Mary – Williamsburg, VA
Ask Mollye About
- Trends in the social impact landscape at your next event
- Identifying your organization’s unique partnership value proposition
- Leading a partner summit
- Consultative sales skills and training programs for nonprofit partnership professionals
- The latest book she read
- Her current GHIN score
Return to the Our Team page to meet other For Momentum staff members.
