Content marketing and “sticky” messaging have lost a little bit of their luster in an oversaturated marketplace where PowerPoints, emails, posts and videos are bombarding our inboxes and streams faster than we can unsubscribe to them. How can we cut through the clutter and deliver messages valuable enough to read, like and watch?

As For Momentum’s resident book nerd, I’m pleased to bring you the first in what I hope will be a series of blog posts about business books we’re reading. First up is a brand new book entitled Nonprofit Fundraising 101: A Practical Guide with Easy to Implement Ideas & Tips from Industry Experts. The book’s editor, Darian Rodriguez Heyman, is a savvy fundraiser and entrepreneur. Among Heyman’s many accomplishments, he previously served as executive director of the Craigslist Foundation, co-founded the Social Media for Nonprofits conference series and edited another book, Nonprofit Management 101.