Whether you’re just starting your engines or you’re ready to ramp up your cause marketing efforts in the New Year, the Cause Marketing 101 Supercourse is the fastest route to creating corporate and social impact in 2016.
Over the course of three weeks, you’ll learn everything you need to know about corporate social impact initiatives (cause marketing) from research to trends, regulations to best practices. Rich with case examples that will paint a vivid picture of the many ways companies and causes can do well by doing good together, at the end of this supercourse, you’ll leave with the confidence you need to get started or get going!
Whether you approach building the better world and the bottom line from the corporate or cause perspective, this supercourse is for you.
Here’s just a sampling of what you’ll learn in the Cause Marketing 101 Supercourse:
• The benefits of cause marketing for accelerating performance and results
• The latest trends in corporate social responsibility and cause alliances
• Compelling case studies to help spark your imagination and ideation
• How to find, attract and maintain the right strategic partner for you
• The rules of the road to insure that your cause efforts comply with important industry regulations
You will receive:
Full-Throttle Content: 3, 1-hour sessions jam-packed with must-know cause marketing basics from an expert
Driver’s Seat Maneuverability: Delivered via webinar, attend live each week to get your questions answered or watch the recorded version when it fits your schedule
Economy-Class Simplicity: 3 weeks, 3 webinars – a mere 3 hours out of your busy schedule will position you to zoom past the competition in 2016
Valuable Roadmap: We guarantee you’ll reference the SuperCourse materials again and again, whether you’re pitching concepts to potential partners or your C-Suite.
Register by January 8 and You’ll Also Receive
a One-on-One Driving Lesson!
As a special bonus for registering by January 8, 2016 you will also receive a one hour private consultation with course instructor, Mollye Rhea. Utilize your time to expound on any of the topics covered or to garner Mollye’s insights and ideas on a topic or partnership challenge of your choice! Value? Priceless!
Want to learn from a seasoned road warrior? Meet your instructor Mollye Rhea.
Mollye founded For Momentum in 2003, when very few agencies specialized in cause marketing. Since then, For Momentum has become one of the leading cause marketing firms in the United States.
Mollye’s road to cause marketing began in advertising, but diverged when she decided to work outside of the traditional advertising agency environment and pursue opportunities that would pair her marketing and sales acumen with her desire to positively impact society. She spent eight years with the Arthritis Foundation national headquarters, leaving as Group Vice President of Strategic Marketing Alliances. Between 1991 and 1998, Mollye assumed leadership roles for InterContinental Hotels Group (IHG) where she was responsible for marketing strategy for the Holiday Inn brand.
Through her work in nonprofit development, brand marketing and cause marketing, Mollye has a unique 360-degree perspective of what fosters success in strategic cause partnerships. In her 25+ years in the field, she has developed sponsorship strategies for dozens of nonprofit organizations and hundreds of brands. Mollye has served a broad range of nonprofit organizations including the American Cancer Society, March of Dimes, Arthritis Foundation, Communities in Schools, Paralyzed Veterans of America, SeriousFun Children’s Network, US Fund for UNICEF, Covenant House, National Stroke Association and National Audubon Society to name a few. Corporate and media partners include large pharmaceutical companies, cable networks, hotel brands and their franchisees and retailers.
Price: $295 for individuals or bring the whole team for only $495.
Dates: January 19, 26 and February 2, 2016 from 1:00-2:00pm ET
When you click on the registration buttons below, you’ll be directed to another website and will make payment to the Cause Marketing Forum.