Expanding Corporate Partnership and Strategic Pipeline Through Event Engagement: Children’s Miracle Network Hospitals

Client Feature: Children’s Miracle Network Hospitals

 

OVERVIEW

Children’s Miracle Network Hospitals (CMN Hospitals) raises funds and awareness for 170 member hospitals that provide 32 million treatments each year to kids across the U.S. and Canada. With its compelling mission, expansive footprint and ability to attract nearly any demographic segment, CMN Hospitals is one of the top charities supported through cause alliances.

While CMN Hospitals enjoys a healthy partner roster with particular strength in POS fundraising campaigns, senior leadership engaged For Momentum to develop proactive new business strategies and expand their new business pipeline, leveraging two peer-to-peer fundraising events. The Play Yellow Invitational, a golf event and Ignite: Peer-to-Peer Fundraising Conference, an event that brings together their top performing fundraisers from the Miracle Network Dance Marathon and Extra Life programs.

 

STRATEGY AND ACTIONS

For Momentum conducted a comprehensive internal assessment of each event’s broader program including key stakeholders, audience demographics, marketing and sales materials, strategic plans, revenue and assets. We also researched a competitive set of organizations and their events, as well as landscape trends and developed an opportunity assessment for each event.

For Momentum recommended strategies to leverage existing assets and each event’s unique and highly desirable demographics, expand partners’ visibility beyond in-event activations, and invite year-over-year investment that increases over time. We then developed sales tools to complement their existing materials and built a pipeline of strategically aligned prospective companies for each event with segmentation by affinity area.

 

RESULTS

For Momentum conducted outreach to 180 companies, securing introductory meetings with several prominent brands and confirmed in-kind support. We also turned over a pipeline of hot leads that expressed interest in partnering the following year and aligned cold prospects they can reengage in years to come.

 

Interested in seeing a sampling of the companies Children’s Miracle Network has cultivated partners with from For Momentum’s pipeline? Connect with us to learn more.