Client Feature: Keep America Beautiful
OVERVIEW
Keep America Beautiful (KAB) is a leading national nonprofit devoted to educating and inspiring people to clean, green and beautify their communities. Established in 1953, they’ve evolved into a dynamic movement powered by millions of volunteers, nearly 700 local affiliates and a coast-to-coast network of civic leaders, companies and local governments. In July 2024, Keep America Beautiful launched the Greatest American Cleanup® (GAC)—an initiative to create a cleaner, greener and more beautiful America by July 4, 2026, our country’s 250th birthday. KAB invited For Momentum to assist with expanding partnership opportunities by bolstering cold outreach efforts, including prospect identification and targeted outreach.
STRATEGY AND ACTIONS
Annual celebrations such as Earth Day and Earth Month that include KAB’s Great American Cleanup provide moments in time that can be leveraged to attract corporate and cause marketing support. For Momentum initiated work with Keep America Beautiful by conducting a comprehensive analysis of existing materials and stakeholder interviews. We also performed a landscape scan of comparative cause campaigns. This in-depth review helped inform our recommended corporate partnership positioning and outreach strategies. We implemented outreach, provided pitch support for initial prospect meetings and supported moves management post-meeting. Our outreach yielded such positive results that we ended outreach early to save the corporate partnership team time and effort. We pivoted to more strategic coaching and moves management of those prospects interested in partnership.
RESULTS
In our first round of outreach to 60+ companies, we reached an almost 50% company response rate. For our second round, we achieved a 50%+ company response rate and held 16 calls. In addition to the initial prospect calls, we established warm contacts at several companies that KAB will continue to steward.
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