Corporate Engagement Materials and Prospect Outreach: No Kid Hungry by Share Our Strength

Client Feature: No Kid Hungry by Share Our Strength

 

OVERVIEW

Share Our Strength is a national nonprofit organization dedicated to ending hunger and poverty. Share Our Strength launched the No Kid Hungry campaign 10 years ago to increase awareness and advocate for systemic change within the feeding and nutrition programs in the U.S. By addressing the root causes of hunger and poverty, they strive to create a world where all individuals have the opportunity to thrive. Share Our Strength engaged For Momentum for help with proactive pipeline development and prospect outreach for the No Kid Hungry Campaign.

 

ACTIONS

For Momentum (FM) initiated our work with Share Our Strength with a brief immersion period, where the team oriented to the client’s mission, programmatic work, campaign differentiators and partnership opportunities.. Based on a thorough review of the existing materials, we determined a need to refine the sales pitch deck to demonstrate partnership alignment and highlight programmatic differentiators upfront. Leveraging learnings from the assessment, For Momentum crafted strategic recommendations for new positioning concepts, an outreach strategy which included prospect criteria, outreach messaging, contact research and designed a customizable pitch deck to reflect the positioning concepts.

 

RESULTS

Across the two rounds of outreach we implemented, we reached out to over 100 companies, with an over 40% response rate for both consecutive rounds. The positive responses lead to exploratory meetings with 20 companies. At the completion of this engagement, Share Our Strength was in active partnership conversations with several companies.

 

Interested in seeing a sampling of the companies Share Our Strength has cultivated partners with from For Momentum’s pipeline work? Connect with us to learn more.