Companies that make contributing to the greater good a part of their business plan deserve to prosper.
Since our founding, For Momentum has worked with a range of companies—big and small, global and domestic, consumer and B2B—to help them develop, implement and assess their philanthropic programs and marketing initiatives to achieve measurable impact that meets business and social goals. Below are our core service offerings for corporations. Contact us to learn how we can get started.
Cause Roadmap
To effectively and authentically engage consumers and employees around philanthropy, companies must have a clear, credible and compelling strategy. We have years of corporate experience. We know the trends, the innovations and the challenges. We bring this knowledge to companies in a cause roadmap to help identify the right set of social issues, the right partners and activations to achieve positive business and social impact.
What We Deliver:
- Candid assessment of current efforts and opportunities
- Findings and implications from discussions with internal stakeholders
- Insights and implications of competitive review
- Best practices, trends and innovations in corporate philanthropy
- Identification of possible issues and partners
- Corporate giving strategy that includes recommended issues and partners, assets to leverage, elements to engage key stakeholders (e.g., employees, consumers, etc.) and business and social impact goal-setting.
Cause Program Optimization
Experts estimate that three new cause programs or promotions launch every day. It’s getting harder to stand out. Through our Program Optimization offering, we help companies quickly assess their current cause marketing programs, promotions and partners and develop new CSR strategies to maximize their existing philanthropic budget and assets to achieve greater awareness, engagement and impact.
What We Deliver:
- Candid assessment of current nonprofit partnerships based on stated business and social objectives, pricing and benefits
- Benchmarking of partnership effectiveness in three critical areas: awareness, engagement and impact
- Specific recommendations on how to enhance, evolve or exit current partnerships
- Budget allocation recommendations
- New partner research, evaluation and recommendations
Accelerator Boot Camps
Does the lack of time and budget sound familiar? For Momentum can help. Our full and half-day boot camps are designed to help clients with limited time and budget accelerate their cause marketing progress. Through the boot camps, For Momentum brings together a range of internal stakeholders to address key challenges and opportunities and facilitate the joint creation of a Cause Roadmap based on brand attributes, assets and insights from internal audiences.
What We Deliver:
- Best practices, trends and innovations in corporate philanthopy
- Brief competitive review and implications
- Facilitation of working session
- Report capturing key insights, opportunities, challenges and recommendations for developing or enhancing current cause program
- “Cause 101” presentation for all internal team members
Employee Engagement and Activation
Now more than ever, it is critical for companies to have well planned and implemented strategies to engage their employees behind a common purpose and mission. When this is done well, companies can draw a direct link to their ability to retain current employees and recruit new ones. We believe this requires an approach that goes beyond just volunteerism. To us its about employee activation to inspire and empower them to become active in their communities around issues relevant to them and the company.
For Momentum has deep expertise leading companies along the entire spectrum of employee engagement strategies, from refreshing a current program based on latest best practices, innovations and trends to creating new programs with compelling call to action, menu of opportunities and measurement goals.
What We Deliver:
- Candid assessment of current efforts, opportunities and challenges to raise internal awareness and participation
- Employee Engagement and Activation strategy with specific tactics to enhance your program, including a call to action, messages, menu of volunteerism opportunities, policies, partners and communication plans
- Goal-setting, measurement and tracking strategy
- Development of signature events like Day of Service or Giving Day events
- Creation of employee champions or ambassador programs
- Evaluation and recommendations on digital engagement platforms
- Vendor contract negotiation and management
- Digital engagement platform development and launch strategy
- Ongoing management of the digital engagement platform
Ongoing Cause Program Support
Through our years of experience, we have witnessed many corporate philanthropic programs fail to reach their full potential due to one challenge: lack of capacity. Too much to do, too few staff to do it. Recognizing this, For Momentum has worked with companies to provide ongoing program support, which includes everything from strategic counsel, management of program partners and grants, to administrative support. Our team becomes an extension of yours to effectively and efficiently implement your cause program and make your life easier.
What We Deliver:
- Dedicated For Momentum team members to provide cause program support
- Ongoing management of nonprofit and community partners
- Partner negotiation
- Program measurement and evaluation
- Development of long-term Cause Roadmap and strategies
- Administrative support
Looking for something that’s not on this list? We pride ourselves on listening to your unique needs and developing custom solutions. Contact us today to share your challenge, and we’ll let you know how we can help.