Project Overview
BGCA wanted to boost their corporate partnership development activities with new sales tools andfresh prospect lists and reached out to For Momentum for help with:
- Identifying and recruiting corporate prospects that align with their mission
- Facilitating partnership discussions to expand awareness and funding
- Bolstering sales materials and support for BGCA sales team
In addition to national partnership outreach, For Momentum created messaging, sales materials, and a complete training course for staff, which included:
- Strategic Planning
- Materials Development: Sales Materials, Program Collateral, Videos, Case Studies and Reports
- Prospect Identification, Outreach and Cultivation
- Conference Representation and Staff Support
- Policies and Procedures
- Staff Training
- Account Management
- Reporting
Impact
Bolstered corporate partnership pipeline through:
- Warm Lead Collaboration
- Cold Lead Identification and Outreach
- Introduced BGCA to high potential companies
- Expanded capacity of Partnership Sales Team for pursuit of new prospects
- Maximized lead development opportunities at select industry conferences
- Increased brand exposure among corporate audience
Key Takeaway: Corporate outreach requires diligent follow-up and months of cultivation.
“For Momentum deserves all the accolades that have been given and more. We have worked with them for several years and in several capacities and have found them exceptional at execution, attention-to detail, strategy and planning and in a sales capacity, representing our agency in the manner that we feel it should be represented – an extension of our brand.
–Chad Royal-Pascoe, National Vice President, Corporate & Cause Partnerships
