Use these cause marketing resources to support your cause
partnership endeavors and maximize your impact.

Cause Marketing Glossary

Why a Glossary for Cause terms? We’re glad you asked.

For Momentum’s Cause Marketing Glossary goes well beyond providing a single cause marketing definition. Our newly updated compilation of industry terminology offers professionals at all levels a quick glimpse into the ever-evolving world of cause marketing, social impact, and corporate citizenship.

Download your Free copy of For Momentum’s Cause Marketing Glossary

This handy reference tool contains the definitions for over 250 cause marketing industry terms used by savvy businesses and nonprofit organizations. When you meet with partners, whether you are a corporation or a nonprofit, it’s always beneficial to speak their language and show them that you fully understand their marketing landscape. We’ve taken some buzzwords straight from this year’s headlines and added others that have been around awhile but have taken on added importance in 2019.


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Free Copy