There were several Back-to-School campaign trends that caught our eye this year –from cause marketing efforts to innovative approaches that addressed the new realities of an omni-channel retail environment. Successful campaigns were those that seemed to understand what would resonate with parents and students, and the best ways to reach them.
In this Back-To-School Trends Deck you will learn:
- Top 5 Campaign Trends from 2017
- Key Stats for Planning a B2S Campaign for 2018
- How to drive Millennial Engagement