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Getting Schooled: Back to School Campaign Trends that Make the Grade

There were several Back-to-School campaign trends that caught our  eye this year –from cause marketing efforts to innovative approaches that addressed the new realities of an omni-channel retail environment.  Successful campaigns were those that seemed to understand what would resonate with parents and students, and the best ways to reach them.

In this Back-To-School Trends Deck you will learn:

  • Top 5 Campaign Trends from 2017
  • Key Stats for Planning a B2S Campaign for 2018
  • How to drive Millennial Engagement

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