What factors make for an outstanding cause marketing campaign?
To find out, we surveyed over 50 nonprofit partnership experts at top organizations across the U.S. The results confirm that the most successful cause campaigns have several elements in common. More than ever, it is imperative that social impact professionals have this precise, benchmark data to make important partnership and campaign decisions.
This year’s survey is the first of its kind in many ways. It delves into the practical details of these incredible campaigns, including the people involved, timing, planning with partners, most popular activations, and amounts raised.
This is the report you will want to keep on your desk to refer to again and again as you plan your future cause campaigns.