By: Ashley Byars
We’re pleased to announce that our Social Impact Stats Compendium 2022 is ready to download and reference throughout the coming year. It includes the top statistics based on our review of over 100 studies, plus our own original research, to bolster your case for cause.
Use it as a resource to:
- Better understand the latest cause dynamics
- Know what key stakeholders are looking for
- Flex with economic threats
Here’s just a sample of what you’ll find inside.
Corporate employees hungry for purpose
Coming out of the Great Resignation, employees are making career decisions based on how a company’s values align with their own. It’s crucial for companies to find ways to keep employees engaged, and they’re looking to partner with nonprofits with fresh ideas.
- 79% of CSR leaders surveyed say employees are now the top audience influencing their company’s nonprofit partner selection. (For Momentum, 2022, Next Level Partnerships: A Corporate Perspective)
- 84% of employees will only work for purpose-driven companies/brands (Purpose Under Pressure, 2022)
- 72% of employees are more likely to apply for a job at a socially responsible company. (Sustainability at a Turning Point, IBM, 2021)
- Business units with engaged workers have 23% higher profit compared with business units with miserable workers. (Gallup, 2022, State of the Global Workforce)
- Turnover is reduced by 57% among employees who engage in both giving and volunteering. (Benevity Labs, 2020, Goodness Engagement Study)
Justice, Equity, Diversity, and Inclusion (JEDI) initiatives in demand
The rise in JEDI initiatives is in response to demand across stakeholders—consumers, employees, and shareholders. Companies are looking for nonprofit partners to help bring their commitments to life through long-term partnerships.
- 53% of consumers believe companies that issue a statement of racial justice support must follow up with concrete action to avoid being seen as exploitative/opportunistic. (2021 Edelman Trust Barometer Special Report: Business and Racial Justice in America, Edelman, 2021)
- 52% of CSR professionals surveyed said their companies were focusing on JEDI causes when selecting a nonprofit partner and of those focusing on JEDI, 79% are putting more emphasis on this mission space than before. (For Momentum, 2022, Next Level Partnerships: A Corporate Perspective)
- Companies donated or pledged about $8.2 billion of the $12 billion in total contributions earmarked for racial equity since May of 2020, far outpacing foundations and individual donors. (Candid & Center for Disaster Philanthropy, 2021, Philanthropy and COVID-19: Measuring One Year of Giving)
- 93% of Gen Zers and 56% of U.S. adults overall ranked “makes an effort to be diverse and inclusive” as a top factor for trusting a nonprofit. (Morning Consult’s Most Trusted Brands 2022)
Strong corporate partnerships balance dips in consumer donations
Consumers are increasingly concerned about economic threats. Strong corporate partnerships have proven to be a stable source of fundraising in volatile times.
- Consumer prices were up 9.1% from June 2021 to June 2022, the largest increase in 40 years. (Bureau of Labor Statistics, July 2022)
- 86% of consumers expect inflation to change their shopping decisions and 41% are less likely to donate at POS as the cost of goods increases. (Accelerist, 2022, Accelerist POS Trend Report)
- Companies increased their median total community investments by 41% in the last three years. (Chief Executives for Corporate Purpose (CECP), 2021, Giving in Numbers: 2021 Edition)
- 91% of employees say their company’s purpose makes them feel like they are in the right place during ongoing challenges, such as the pandemic and economic risk. (Purpose Under Pressure, 2022)
There’s so much more to explore in the Social Impact Stats Compendium 2022—download it now.