Whether you are new to cause marketing or a seasoned professional, it is a great time to expand your knowledge and learn more about best-in-class strategic alliances as well as the latest cause marketing trends. For Momentum’s president and founder Mollye Rhea will be leading a number of presentations this summer that can help you increase your cause marketing knowledge. We hope you can attend!
NonProfitHub.com Webinar:
Cause Marketing 101
May 21, 2014 -11:30am – 12:30pm CDT
Registration is free!
New to cause marketing? This free 1-hour webinar is perfect for organizations or staff members that are new to cause marketing or looking for a fresh perspective. Attendees will learn the fundamentals necessary to become an attractive cause marketing partner as well as key insights into how to build powerful cause marketing programs. A recording will be available if you can’t attend the live webinar.
Nonprofit Corporate Alliance Leadership Summit
May 28, 8:00 am to 12:00 pm
Chicago, IL
This closed-door gathering exclusively for senior nonprofit executives will explore critical topics such as staffing challenges, creating a collaborative culture and securing commitments. Mollye will facilitate a frank, private discussion of common challenges and new ideas with industry thought leaders.
American Marketing Association
Nonprofit Marketing Conference
July 21-23, 2014
Arlington, VA
Register for the AMA Nonprofit Marketing Conference
Corporate/cause alliances have moved from “nice to have” to an essential cornerstone of corporate marketing and CSR platforms. Mollye Rhea will lead a breakout session titled “Cause Alliances: Playing a Vital Role in Cause Marketing Platforms” that will provide an update on cause alliance trends and examples of how top nonprofit and corporate marketers are leveraging cause in communications platforms. Participants will learn a variety of strategies for leveraging cause alliances to raise funds, advance marketing goals and engage key audiences to build long term brand loyalty.
ABOUT FOR MOMENTUM:
For Momentum is a nationally recognized leader in cause marketing, we offer distinct advantages for our clients. Our experience in both corporate and nonprofit arenas spans decades and gives us unique insight into the dynamics that bring the two perspectives together – linking shared values and mutual challenges cohesively and meaningfully. By more effectively understanding and acting on the needs of both partners, we create relationships that are as enduring as they are rewarding.
