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Build Your Case for Partnerships with These Five Key Stats

March 13, 2015

For both companies and nonprofits, the decision to explore and pursue cause marketing is significant. It takes time, resources and […]

Filed Under: Miscellaneous

Three Companies That Gave Generously on Valentine’s Day

February 16, 2015

One of my favorite writers, the 19th-century American poet and essayist Ralph Waldo Emerson, set an almost impossibly high standard […]

Filed Under: Miscellaneous

5 Reasons Cause Marketing Isn’t Working for You (and What to Do About It)

January 29, 2015

The beginning of the new year is always a good time to evaluate what is and isn’t working for you. […]

Filed Under: Miscellaneous

5 Cause Alliance Predictions I Can Guarantee for 2015 Business Success

January 19, 2015

January has arrived and the season of resolutions and predictions is in full swing. I have read dozens of articles pointing […]

Filed Under: Miscellaneous

Wanted: Nonprofits That Aren’t Boring

December 5, 2014

With 1.5 million nonprofits in the United States alone, the competition for donations is brutal. And with thousands more nonprofits being […]

Filed Under: Miscellaneous

JetBlue’s Fly It Forward & The Science of Giving

November 15, 2014

Nov. 13th was World Kindness Day (yes, that’s a thing).  We are also entering the season of giving – Thanksgiving, […]

Filed Under: Miscellaneous

Secrets to Cause Selling Success (2nd Post in Series)

November 5, 2014

In the first installment of this series, Secrets To Cause Partnership Sales Success, I covered tips about effective prospecting.  Now, […]

Filed Under: Miscellaneous

How to Use Content Marketing to Drive Cause Marketing Success

October 8, 2014

One of the hottest terms in marketing today is Content Marketing. I bet you’ve heard of it. But you might […]

Filed Under: Miscellaneous

Robust Set of FREE Downloadable #GivingTuesday Resources for Companies & Causes

September 26, 2014

The ALS ice bucket challenge was the hottest public relations and fundraising campaign of 2014…so far!  It generated an impressive […]

Filed Under: Miscellaneous

Challenges Like Ice Bucket Need Mobile, Social Media to Go Viral

August 25, 2014

Three words: Ice Bucket Challenge. (Or one hashtag: #IceBucketChallenge) When did you pour a bucket of ice water over your […]

Filed Under: Miscellaneous

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Cause Marketing Resources

Our free cause marketing resources will arm you with the facts, figures, definitions and insider how-tos needed to strengthen your case for cause. Learn More

Cause Marketing Events

For Momentum thought leaders are often invited to speak at industry events. We also host and attend a number of in-person workshops and webinars throughout the year. Check out the latest events here. Learn More
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