I’m a visual person, so the age of the [INFOGRAPHIC] in which we now find ourselves is pure heaven to me! I just love the ability of infographics to deliver macro and mico information through powerful, creative visual themes. The graphic design decisions often make it much easier to absorb the information and translate it into actionable strategies…or, at minimum, motivate some deeper thought. Check out this great infographic explaining what An Infographic Is. It uses Legos to lighten the mood – LOVE that! In today’s blog post, I’ll tease you with some visual and strategic sneak peaks via 5 infographics that speak directly to top-of-mind topics for many corporate cause marketers and nonprofits: social giving, mobile marketing, social activism, 2013 marketing predictions, and cause marketing industry terminology.
[INFOGRAPHIC] #1:
2012 – It Was A Very Good Year For Social Giving
If anyone is still a doubter about the power and potential of social media to support cause efforts, this infographic should be an eye-opener. When used appropriately to support a campaign there are many benefits to enjoy, such as social endorsement, increased fundraising success, relationship building with target audiences…the list goes on. By strategically leveraging multiple social media platforms, results can be significantly amplified. Here are a few tasty morsels from the infographic:
[INFOGRAPHIC] #2:
Take a look at how smart phones are changing the world -and the world of marketing- with new opportunities and the need to adapt to changing consumer behavior. I wrote about this topic and infographic recently in my blog post 10 Mobile Marketing Tips for Nonprofits & Cause Marketers. Check it out.
[INFOGRAPHIC] #3:
The Future of Social Activism – How Young Adults Are Supporting Causes, and Why You Should Care
According to this infographic, “more adults (ages 20-28) are now actively supporting causes they care about. They’re going beyond staying informed or talking about social issues with their friends; they’re taking real action that companies and organizations should take note of.”
[INFOGRAPHIC] #4:
25 Inspired Marketing Predictions for 2013
This list-format infographic is divided into five sections of 2013 marketing predictions. I pulled out one from each section (below) that I believe is relevant to your thought process for 2013:
Cross-Channel Marketing:  |
Email: |
Mobile: |
Social: |
Marketing Automation: |
New & Emerging Trends: |
[INFOGRAPHIC] #5:
Cause Marketing Park – Free Glossary
For Momentum’s cause marketing terminology infographic and full glossary are FREE reference tools created to help you navigate gracefully through the ever-evolving world of cause marketing terminology. We hope you find these free resources to be useful in both internal and external conversations. We just UPDATED the FREE Downloadable Full Glossary of Cause Marketing Terms to include additional words such as: social giving, partner summit, self orientation, cause licensing and more. If you’re already registered, no need to re-register, just click the link to go directly to the “download page.”
I hope you enjoyed the post and that it provided you with some useful, actionable information and marketing inspiration. Have an infographic you’d like to add? Please share it in the comments below. Like this post? Sign up for the For Momentum monthly e-newsletter here.
I wish you the best of luck as you kick off a great new year of cause marketing and social impact.
Happy New Year from For Momentum!
Cheers!
Trisha
