As a quasi cause marketing scientist, I know for sure that you’ll never grow a T-Rex-sized cause marketing program with a pea brain. You need a big brain. Here’s how to grow one.
What Companies Should Consider When Vetting Nonprofit Partners
While no one can predict the future, companies must do their due diligence before entering into a corporate partnership. Below are some elements of the process we use when helping our corporate clients with researching and vetting nonprofit partners.
3 Lessons Cause Marketers Can Learn from the New, Nude-Less Playboy
As a cause marketer, I know you don’t rely on nude pictures in your work. But like Playboy you’ve been doing some things for too long and hurting your success. Here are three things you need to stop doing to ensure that, like the new nude-less Playboy, you never lose your edge.
What Cause Marketers Can Learn from the “Doom Boom”
People have been talking about the end of the world since the beginning of it. But never have so many people profited from what’s being called the “Doom Boom.” There are shows and podcasts and websites devoted to preppers, and they are all selling advice and products to the estimated 3.7 million people who want to ride out doomsday. We’re talking about a multi-billion dollar industry!
Whenever I see growth in an industry like this one, I always ask, “How did it grow so quickly? What can cause marketers learn from those who are thriving in the survival business?”
3 Things Every Nonprofit Cause Marketer Must Do in 2016
I’m busy planning for next year. There are new projects, new speaking gigs and always lots and lots of writing and content creation. I love it! I hope your plans for the new year are also energizing.
Our Salute to Veterans Day Cause Marketing Partnerships
As we wind down a month dedicated to honoring the service and sacrifice of military families, we take a moment […]
Three Ways to Add More Creativity to Your Cause Marketing
Is fall your favorite time of year? Mine, too. But not because of the cooler temperatures and changing leaves. I […]
Professionalism Only Gets You So Far. Cause Marketing Needs Personality.
A generation ago advertising was all about being professional and polished. I remember seeing TV ads for Prudential Insurance with […]
How to Turn Sponsorship into Cause Marketing and Raise More Money
I get a lot of questions about how nonprofits can better solicit companies for sponsorships. I love to answer these […]
Corporate Cause Marketing Alliances for Health Organizations
Your organization promotes health. You eat, drink and breathe healthy living and encourage your supporters to follow your example. However, […]
