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Cause Partnerships 101: Building the Foundation of Your Cause Partner Program

January 2, 2020 Leave a Comment

Cause Partnership Basics

A successful partnership is mutually beneficial. Companies are looking for employee engagement opportunities. They also want to showcase their community support and to reach specific business goals. Nonprofits are looking for additional revenue. More volunteers and new ways to amplify their message are always on the wish lists of nonprofits. For a partnership to be sustainable and grow, both sides must receive value.

Filed Under: Cause Marketing Best Practices, Cause Marketing Trends, News Tagged With: Cause 101, Cause Campaigns, Cause Partnerships, cause-marketing

For REI, Cause Means “Leveling the Playing Field”

May 24, 2017 Leave a Comment

Those of us keeping track of the cause landscape have seen a big shift from corporate philanthropy in previous years towards companies increasingly embracing cause as a legitimate business strategy. It used to be that cause was a nice-to-do charitable endeavor that was driven by a company’s foundation. While the smart people in suits ran the company strategy, the “do-gooders” invested money in the local community.

Filed Under: Cause Marketing Best Practices, Cause Marketing Trends, News

Three Growth Hacking Strategies for Cause Marketing

November 7, 2016 Leave a Comment

Three Growth Hacking Strategies for Cause Marketing

Most commonly used in the startup world to describe a laser-like focus on accelerating business growth, growth hacking is a mindset that nonprofit organizations—or anyone who wants to scale quickly—can adopt. Here are three growth hacking strategies for those who want to grow their cause marketing program by leaps and bounds instead of fits and starts.

Filed Under: Cause Marketing Best Practices

That “Must Have” Part of Your Brand Is Actually Holding You Back

September 20, 2016 Leave a Comment

Boss Ross didn’t need a perm to be a television icon. You may be surprised to learn that the “must have” part of your brand is actually holding you back.

Filed Under: Cause Marketing Best Practices

Trust Above All Else: How to Pitch a Cause Marketing Program to “The Deferrer”

August 9, 2016 1 Comment

How to Pitch a Cause Marketing Program to The Deferrer

Of the three types of decision-makers I’ve discussed in this series (Thinkers in part one and Feelers in part two), Deferrers fascinate me the most because they are full of faith in the wisdom of others.

Filed Under: Cause Marketing Best Practices

Aristotle as Cause Marketer: How to Pitch “The Feeler”

July 19, 2016 1 Comment

Aristotle as Cause Marketer: How to Pitch The Feeler

Aristotle as cause marketer might offer these insights on how to engage “The Feeler.” Part 2 of a series on three types of cause marketing decision-makers.

Filed Under: Cause Marketing Best Practices

Opportunity Alert: Don’t Forget Cause-Motivated Men

July 15, 2016 Leave a Comment

show the guys some love when it comes to cause!

This summer, while it’s been easy to find numerous campaigns targeting women, it’s been harder to locate cause marketing campaigns geared toward men.

Filed Under: Cause Marketing Best Practices

How to Pitch a Cause Marketing Program to “The Thinker”

June 14, 2016 2 Comments

How to Pitch a Cause Marketing Program to “The Thinker”

After two decades of pitching cause marketing programs, I’ve concluded that there are three types of decision-makers: The Thinker, The Feeler and The Deferrer. In this post, I focus on The Thinker.

Filed Under: Cause Marketing Best Practices

Five Standout Mother’s Day Cause Campaigns

May 10, 2016 1 Comment

I Heart Mom #4EveryMom Mother's Day Cause Campaign

From pink ribbons to orange roses, these five Mother’s Day cause campaigns illustrated how companies and nonprofits are bringing great things to life through the power of storytelling and partnership.

Filed Under: Cause Marketing Best Practices

Brains Before Brawn: The T-Rex’s Guide to Growing Your Cause Marketing

May 3, 2016 4 Comments

Cause Marketing Focus Blog: T-Rex’s Guide to Growing Your Cause Marketing

As a quasi cause marketing scientist, I know for sure that you’ll never grow a T-Rex-sized cause marketing program with a pea brain. You need a big brain. Here’s how to grow one.

Filed Under: Cause Marketing Best Practices

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Cause Marketing Resources

Our free cause marketing resources will arm you with the facts, figures, definitions and insider how-tos needed to strengthen your case for cause. Learn More

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For Momentum thought leaders are often invited to speak at industry events. We also host and attend a number of in-person workshops and webinars throughout the year. Check out the latest events here. Learn More
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