A successful partnership is mutually beneficial. Companies are looking for employee engagement opportunities. They also want to showcase their community support and to reach specific business goals. Nonprofits are looking for additional revenue. More volunteers and new ways to amplify their message are always on the wish lists of nonprofits. For a partnership to be sustainable and grow, both sides must receive value.
For REI, Cause Means “Leveling the Playing Field”
Those of us keeping track of the cause landscape have seen a big shift from corporate philanthropy in previous years towards companies increasingly embracing cause as a legitimate business strategy. It used to be that cause was a nice-to-do charitable endeavor that was driven by a company’s foundation. While the smart people in suits ran the company strategy, the “do-gooders” invested money in the local community.
Three Growth Hacking Strategies for Cause Marketing
Most commonly used in the startup world to describe a laser-like focus on accelerating business growth, growth hacking is a mindset that nonprofit organizations—or anyone who wants to scale quickly—can adopt. Here are three growth hacking strategies for those who want to grow their cause marketing program by leaps and bounds instead of fits and starts.
That “Must Have” Part of Your Brand Is Actually Holding You Back
Boss Ross didn’t need a perm to be a television icon. You may be surprised to learn that the “must have” part of your brand is actually holding you back.
Trust Above All Else: How to Pitch a Cause Marketing Program to “The Deferrer”
Of the three types of decision-makers I’ve discussed in this series (Thinkers in part one and Feelers in part two), Deferrers fascinate me the most because they are full of faith in the wisdom of others.
Aristotle as Cause Marketer: How to Pitch “The Feeler”
Aristotle as cause marketer might offer these insights on how to engage “The Feeler.” Part 2 of a series on three types of cause marketing decision-makers.
Opportunity Alert: Don’t Forget Cause-Motivated Men
This summer, while it’s been easy to find numerous campaigns targeting women, it’s been harder to locate cause marketing campaigns geared toward men.
How to Pitch a Cause Marketing Program to “The Thinker”
After two decades of pitching cause marketing programs, I’ve concluded that there are three types of decision-makers: The Thinker, The Feeler and The Deferrer. In this post, I focus on The Thinker.
Five Standout Mother’s Day Cause Campaigns
From pink ribbons to orange roses, these five Mother’s Day cause campaigns illustrated how companies and nonprofits are bringing great things to life through the power of storytelling and partnership.
Brains Before Brawn: The T-Rex’s Guide to Growing Your Cause Marketing
As a quasi cause marketing scientist, I know for sure that you’ll never grow a T-Rex-sized cause marketing program with a pea brain. You need a big brain. Here’s how to grow one.
