Earlier this month we shared Joe Water’s new cause marketing matrix and some of the most popular ways to activate […]
How to Choose the Right Activation for Your Cause Partnership – Part 1
Congratulations… after months and potentially years of hard work you have secured the right corporate or nonprofit partnership for your […]
How Lindt Turned a Chocolate Bunny Into Solid Gold for Autism Speaks
The story behind Lindt’s chocolate Gold Bunny begins with a real bunny. According to Lindt’s web site, many years ago, a Lindt […]
Is Social Media in YOUR Cause Marketing Arsenal?
What is social media? At its core, social media = billions of conversations. These billions of conversations are taking place 24/7/365 via different social media platforms (Facebook, Twitter, YouTube, Flickr, LinkedIn, blogs, mobile devices, etc.) and show no sign of letting up any time soon.
Cause Marketing Best Practices are Grounded in BALANCE, Part 1
The key to establishing best practices in a cause marketing partnership is to infuse the concept of BALANCE. We’ve heard terms like “win-win” used over and over in our industry. While that concept is a vital component of successful cause marketing, the type of BALANCE I’m suggesting is this
