Earlier this month, I had the pleasure of sponsoring the key note address for the Georgia Center for Nonprofits annual […]

Ben & Jerry’s “Fair Tweets” campaign is cause marketing (in the form of social marketing) and social media (in the […]

So far, in Part 1 and Part 2 of this series, we’ve identified our organizational needs, assessed our assets, created […]

My son is a Junior at the University of Alabama. Surely you have seen the news coverage of the devastation […]

Employee engagement proves to be a leading indicator of financial performance-WOW! Now, that’s a statement and a great blog post […]

Chipotle Mexican Grill masterfully combines a solid product with a variety of cause marketing activation methods to showcase its deep […]

Celebrating more than 40 years of developing leaders, Leadership Atlanta is the oldest sustained community leadership program in the nation. […]

In the first post of this series, I covered Part 1: Identifying and Positioning Your Needs, reviewing how to assess […]

The Home Depot and Kellogg’s both have their aprons on and are using this recipe for success: 1 part cause […]

On a recent plane ride, my seat mate and I exchanged polite conversation about our careers. As often happens when […]