The National Weather Service said today (1/13/11) there is snow on the ground in 49 of the 50 United States […]

A few years ago I had a discussion with a former colleague where we agreed that one of the best […]

What is Partnership Worth? One of the tricky things in sponsorship selling is determining what the partnership is worth.   Often […]

Cause marketing and cause alliances and CSR, oh my!  Sometimes the plethora of cause terms can be scary! These days, […]