Fact: Cardiovascular disease is the #1 killer among all Americans. And more women die of heart disease than all forms of cancer combined. Each year one in three women’s death is the result of cardiovascular disease.
Since February is Heart Awareness and Go Red for Women month, I thought you might enjoy some of these cause marketing efforts:
CAMPBELL SOUP COMPANY
In support of Go Red for Women, Campbell’s is conducting a healthy cooking challenge between celebrity chef Richard Blais and Campbell’s head chef Tom Griffiths. The cooking challenge will be captured on video to be posted online at CampbellsAddressYourHeart.com and on the Campbell’s Kitchen Facebook page. For each video view online from Feb 1 through Feb 29, 2012, Campbell’s will donate $1 to the Go Red For Women movement, up to $625,000.
MIMI’S CAFE
From February 1 through February 29,2012, Mimi’s Cafe will offer guests the opportunity to donate $1 and receive a paper red heart or donate $5 and receive the paper red heart plus a Red Dress lapel pin with 100% of the proceeds to be donated to the Go Red For Women movement.
MACY’S
Of course Macy’s did their annual wear red sale where any customer wearing red – from an entire ensemble or just simply red lipstick – they would receive a 10% -20% discount on a wide assortment of merchandise. Customers not wearing red could purchase the official “Go Red for Women” red dress lapel for $2.
Three of Macy’s merchants – I.N.C., Alfani, and Charter Club – designed red dresses that were were available at Macy’s store or online at Macys.com. The dresses would retail from $69.50 to $89.50 with 10% of the proceeds going to the American Heart Association.
Macy’s also held a red dress dash where women dressed in red and ran relay races to encourage heart healthy lifystyles. Last year, Macy’s raised about $1 million from this event alone. Can’t wait to see this years results.
MACY’S CREATES SOCIAL AWARENESS…
On Macy’s Facebook page, fans could self select a Valentine’s Day conversation heart or write their own to send to their friends. (You may also want to check out our guest post by Joe Waters for more Valentine’s Day cause marketing campaigns!) For each virtual heart shared from Feb 1 through Feb 14, Macy’s donated $2 to “Go Red”. Macy’s Twitter followers could also participate by tweeting #heart @Macys from Feb 1 through Feb 14, and Macy’s donated $2 for each tweet, up to a maximum donation of $250,000 for both Facebook and Twitter participation.
QUAKER
Quaker is a national supporter of the American Heart Association’s Go Red For Women movement and is proud to present “Nourish What Counts,” which provides resources to help women better understand the easy steps they can take to help prevent heart disease. Quaker also encourages people to use the American Heart Association’s My Life Check to learn how to improve heart health and prevent heart disease.
AND MY PERSONAL FAVORITE- WALK FOR A CAUSE:
We can join the heart walk in our local communities with more than a million people in 300+ cities across America to help take a stand against heart disease and save lives. The funds raised in the Heart Walk support projects like:
- Putting-up-to-the-minute research into Dr’s hands so they can better prevent and treat heart disease among patients.
- Groundbreaking pediatric heart and stroke research
- Getting life saving information to those who need
Just a few ways to volunteer and/or donate this month to help both yourself and others have a healthy heart.
