Perusing the front stands of my local Starbucks, I was desperate for a snack with my latte. In an effort to maintain my girlish figure, I dare not buy a butter croissant, bread or cake. So I asked the Starbucks Barista if they had any granola bars. She said no, but recommended a cranberry and almond KIND bar. I had never had one, but thought I’d give it a try. After all you can’t go wrong with cranberry and almonds. And it sounds nutritious right? A week later I needed this cranberry/almond KIND bar once again. Yes an addiction had formed. Must I go to Starbucks daily for this treat? Well I was able to find them at Trader Joes, but wondered can healthy really taste this good? So I decided to do a little research and this is what I found…
Not only does it taste delectable, but the KIND bar is on a mission for worldwide ACTS of KINDNESS to your body, your taste buds and to the world. Their philosophy is to avoid compromises. So instead of “Or” they say “And”. They choose healthy AND tasty, convenient AND wholesome, economically sustainable AND socially impactful. And what’s so great is that they have initiated several ways in which we can all be KIND or Join the KIND Movement – random or unexpected acts of kindness. Check it out…
KIND TUESDAY:
Each month KIND does a KINDING Mission on KIND Tuesday (the first Tuesday of the month). The Missions vary each month, but always involve surprising someone with an act of kindness. If enough people sign up; the KIND team will facilitate a KIND act for a group of people really in need. Here is an example: On KIND Tuesday Sept. 6, more than 12,000 KINDAHOLICS completed the KINDING Mission and gave a book, newspaper or magazine to someone else for them to enjoy. These small acts of kindess trigger the…
BIG KIND ACT:
Because enough people accepted this month’s KINDING Mission, KIND will partner with Whole Kids Foundation and Food Corps to plant sustainable vegetable gardens at four selected schools throughout the country.
KIND FOOD TRUCK:
Is currently on a 32 week tour giving out healthy KIND Bars while spreading kindness across the country. You can check out the map to see if the KIND Food Truck is in your city. A unique way to market their efforts.
AN ACT OF KINDNESS – THE KIND FOOD TRUCK IN ACTION: 
August saw a huge act of KINDNESS by the KIND Community and the KIND Team. Because enough people gave cold beverages to those working outside, the KIND Team teamed up with Denver Whole Foods Markets and Colorado Coalition for the Homeless to make a Big Kind act happen for hundreds of homeless children. They loaded up the KIND food truck with hundreds of backpacks packed with notebooks, pens, pencils and other supplies to gear them up for the coming year. The back packs were also packed with healthy lunches.
KIND’s social good campaign, or shall I say “movement,” is a great example of integrated cause marketing. This effort is clearly a major part of the KIND corporate culture and its overall marketing strategy, as opposed to a one-off campaign. KIND has developed a unique and customized strategy and expresses it authentically through a variety of communication channels and marketing tactics. It is also on trend with the hyper-localization aspect built into this very personal and locally activated appeal. I look forward to watching the KIND movement grow…one tasty bite and KINDAHOLIC at a time!
THIS JUST IN..OCTOBER’S KINDING MISSION:
Show Kindness to hundreds of women who are bravely battling breast cancer. Click to Accept this Mission.
