APRIL 19 – MAY 2, 2012 EDITION
A compilation of current cause marketing resources, information and expertise sourced on Twitter to keep you inspired and “in the know”
TODAY’S BRAND-BUILDING TOOLS
Purpose And A Commitment to CauseBlog by Craig Bida of Cone Communications detailing the need for brands to stay “agile” in response to consumers continuing to be more participatory and demanding. Detailed is support for brands to “put purpose and commitment to a cause at the center” of everything they do. He’s singing my song!
5 TIPS FOR DEVELOPING CAUSE MARKETING PARTNERSHIPS
As the saying goes, two heads are better than one… This Blog combines the wisdom of Joe Waters and Scott Pansky – two experienced, or as I like to say ‘seasoned’, cause marketing experts both of whom I’m sure you’ve heard of. Great tips from Scott and an added bonus of links to blogs Joe has written that elaborate upon them.
THREE REASONS WHY GENUINE SOCIAL CHANGE IS BETTER THAN CSR
Seems the theme of this issue of twINFO revolves around current ‘hot’ industry buzzwords – social purpose, shared value, genuine, authentic and the like. Hmmm…could it be because they…work? This article from Forbes explores why only “corporations with a genuine and long-term commitment to social change will realize a material benefit to their businesses” and includes three examples of successful corporate programs.
CORPORATE RESPONSIBILITY MAGAZINE’S “100 BEST CORPORATE CITIZENS LIST”
And we love our lists! There’s a list for every category imaginable these days but this one brings attention to good corporate citizens which (I think) we all agree is a good thing. Included is a link that details the methodology used for the ranking process which is way too confusing for me to summarize. Also explained are “tie-gaps, yellow cards & red cards” which affect some of the companies listed. Or you can just go straight to the list and simply trust the system!