AUGUST 8 – AUGUST 22, 2012 EDITION
A compilation of current cause marketing resources, information and expertise sourced on Twitter to keep you inspired and “in the know.”
ZYNGA TEAMS UP WITH NONPROFITS FOR GAMES
San Francisco Chronicle article examining Zynga’s role in ways nonprofits and social enterprises are using gaming for channeling causes and ultimately raising funds and awareness. Provides a real life (nonprofit) example of this practice in play (ha ha). Also explored is the creation of Zynga.org – which focuses specifically on working with nonprofits.
CAN YOU AFFORD TO IGNORE CAUSE-MARKETING?
This IdeaLaunch blog, which is written a tiny bit in the style of a Groupon description (just sayin’…) is a good and quick overview of the basic fundamentals related to cause marketing. Great for passing on to someone with limited time (or attention span) who needs to be enticed to want to learn more about this important marketing strategy.
DIGITAL STRATEGY FOR GOOD – AVOIDING CAUSE MARKETING MISSTEPS, 5 KEY TRENDS
Here is a direct link to a valuable cause marketing resource – Network For Good’s “e-guide for corporations”, Digital Strategy for Good. E-guide author, Kate Olson, identifies “5-Trends in Cause Marketing” and provides an explanation of each, plus, common campaign elements, campaign examples and tips for success for all 5. Absolutely worth a read – in my humble opinion…
A DOLLAR TO DONATE, A DIFFERENCE TO MAKE, COMPANIES FUEL CHANGE
Lots of cause marketing industry buzz around this blog post by Jay Scott, co-executive director of Alex’s Lemonade Stand Foundation. The focus is on how important point-of-sale campaigns are within the cause marketing space as evidenced by the successful outcome of the 2011 POS campaign that partnered ALSF with Toys “R” Us. I love this because so often our focus is on being – new, different, cutting-edge (which of course are all important things) – but here is an excellent example of a ‘tried and true’ tactic that is, and will remain, an important part of the foundation of cause marketing.