CAUSE MARKETING | TWINFO
A Compilation of current Cause Marketing resources and information sourced on twitter to keep you inspired and “In the Know.”www.ForMomentum.com
To celebrate the NEW For Momentum ‘Cause Marketing Park’ Infographic, this edition of causetwinfo takes you on a walk down the cause marketing path. We highlight active campaigns that illustrate the cause marketing terminology showcased in the infographic. Put on your walking shoes and breathe in this fresh cause marketing air!
…Then, after this warm-up stroll, take it up a notch by downloading the FREE FULL CAUSE MARKETING GLOSSARY of 200+ terms.
NATIONAL PREMIERE SPONSORSHIP OF THE AMERICAN DIABETES ASSOCIATION STEP OUT: WALK TO STOP DIABETES
As a national sponsor of the American Diabetes Association’s “Step Out: Walk to Stop Diabetes” Novo Nordisk provides funds as well as recruits multiple regional teams to participate in the event thus raising additional funds. Novo Nordisk is committed to “changing diabetes and joining the ADA in working to improve the lives of the millions of people who are living with the disease.” This Cause Promotion raises awareness, funds and participation.
WE CAN BE HEROES
DC Entertainment in collaboration with Time Warner created a Strategic Partnership with the We Can Be Heroes Campaign. The campaign, designed to raise funds in support of Mercy Corps, Save the Children and International Rescue Committee, is in response to the “worst hunger crisis in 60 years” taking place in the horn of Africa.
FOOD LION CUSTOMERS AND ASSOCIATES RAISE MORE THAN $500,000 DURING TWO-WEEK SPRING “HUNGER HAS A CURE” CAMPAIGN TO BENEFIT FEEDING AMERICA®
A solid example of the power of Cause Related Marketing – when a corporation makes a commitment to make a contribution or donate a percentage of revenues to a specific cause based on product sales or other consumer activity. Proceeds from Food Lion’s 2-week Hunger Has A Cure campaign will enable Feeding America to provide 3.7 million meals to those in need.
AMWAY, D.A. BLODGETT-ST. JOHN’S AND KABOOM! TO BUILD PLAYGROUND IN JUST ONE DAY FOR GRAND RAPIDS CHILDREN
This Community Investment joins Amway and KaBoom in building a playground for the D.A. Blogett’s St. Johns Home which, among other services, provides residential treatment and emergency shelter care for children in Grand Rapids, MI. Through this project a critical community need is met as there was no playground either on-site, or within walking distance, for the children served by St. Johns which includes children at nearby Boys and Girls Clubs of America. The playground build will involve local government officials and hundreds of corporate and community volunteers.
ONE DESIGN. ONE WEEK. ONE CAUSE.
Each week Sevenly releases newly designed shirts and sweatshirts that are available for purchase for seven days. With every apparel purchase a $7 donation is made to a chosen charity. As with the shirts, the charity also changes every seven days. This Social Enterprise is that it’s application of commercial strategies raises funds and awareness for many deserving charities.