On Thursday, March 24th, For Momentum came together with other top marketers in the Atlanta community for the 2011 Atlanta Marketer of the Year (AMY) Awards, sponsored by the American Marketing Association’s Atlanta Chapter. It was the 54th year of celebrating great creative, and more importantly, honoring agencies and companies whose work produces outstanding results.
We’d been to the AMY’s before. In 2005, our client, InterContinental Hotels & Resorts, won an award for Integrated Marketing Campaign for its UNICEF fundraising series, Designs of Hope, but this year we were all really excited about being a finalist for our very own agency brand refresh.
Some long-time For Momentum friends may recall that in the Summer of 2010 we unveiled a new corporate identity and Web site that was a labor of love for our Founder Mollye Rhea and Creative Director Trisha Duck. For Momentum was one of three companies recognized in the category of Visual Branding/Identity for a B2B marketer.
“It was a great night full of networking with old friends, meeting new contacts, and recognition for the best among Atlanta’s marketing profession,” said For Momentum’s Vice President of Marketing Michele Egan Sterne. “Clearly, it was an honor For Momentum was a nominee. To me, however, this was even more meaningful because one of the criteria evaluated was how our project delivered business results. In our cause marketing world, we are ROI focused and continuously look for creative ways to deliver the best return possible for our clients”.
Though we didn’t win the top award that night, as an event sponsor, we took the opportunity to highlight the work of one of our Atlanta-based nonprofit clients, the Global Soap Project (GSP).
The Global Soap Project recovers discarded soap from hotels, reprocesses it into new bars, and distributes it to vulnerable populations around the world. For the AMY Awards dinner celebration, For Momentum staffers built table-top centerpieces made out of newly processed bars of soap from the Global Soap Project warehouse here in Atlanta. Guests were invited to learn more about the project and become involved by taking home a bar of soap and other collateral.
The Global Soap Project was founded by Derreck Kayongo, a humanitarian relief expert whose own family fled Uganda and the tyranny of Idi Amin in 1979. Derreck joined the For Momentum team at the AMY Awards to share his personal message and help spread the word about the need for clean water and soap among millions of people around the world.
GSP operates a warehouse just north of Atlanta that is open several days a week for soap manufacturing. Individual and groups of volunteers are always welcome. To learn more about how you can get involved by volunteering, spreading the word to hotels, or making a donation, visit www.globalsoap.org.
