twINFO™: A convenient compilation of recent cause marketing industry info sourced on Twitter by For Momentum to keep you inspired and “in the know.”
Click here to subscribe to the For Momentum twINFO RSS and this curated list of valuable resources will be waiting for you to peruse at your convenience.
MACY’S TO LAUNCH BACK-TO-SCHOOL MOBILE, SOCIAL CAUSE MARKETING CAMPAIGN
Take a look at this integrated back-to-school campaign as it’s always good to have up to date campaign ideas in your mental rolodex. Rolodex…hmmmm am I aging myself here? What’s the 2011 version of a rolodex?
SHARE LIKE BUY MARKETING + MILLENNIALS
FYI fellow professional marketers. Thought you should be in the know about this upcoming conference. Presenting sponsor is Barkley. Speakers include the Senior VP of Corporate Alliances from Six Flags and there is a session titled “Millennials With a Cause.”
THE SOCIAL TATTOO PROJECT FIGHTS APATHY WITH INK
OK so I know we’re all looking for unique, creative campaign ideas, but this one takes it pretty far! Check out The Social Tattoo Project’s idea for “making empathy permanent.” Literally.
CAUSE MARKETING DURING TRADE SHOWS
Interesting tidbit highlighting a way to ‘double dip’ at trade shows in the name of cause marketing. Companies are utilizing their existing presence to also raise funds and awareness for their cause of choice.
TOP 5 SOCIAL MARKETING CAMPAIGNS ON TWITTER
This article is a couple of months old but worth a quick read as it highlights some good ideas for campaigns utilizing Twitter. So the next time you’re sitting in a meeting and all the 24 year olds around the table start throwing around ideas you’ll have something to contribute!
KFC SHOWS THEY DON’T GIVE A CLUCK ABOUT JUVENILE DIABETES
Cause Marketing gone wrong! Looks like someone could use a new agency…
5 TIPS FOR RUNNING SUCCESSFUL CAUSE MARKETING CAMPAIGNS
While the information in this article is not mind blowing it is always good to review and see what the newbies are being exposed to.
CAUSE MARKETING FOR DUMMIES
The reading material we’ve all been waiting for!! Get our your credit cards before opening this link. I expect to see this in everyone’s book bag.
CAUSE MARKETING MAKES MORE HEADWAY WITH CONSUMERS
Nearly half of women prefer to buy brands that make a donation with every purchase – disease prevention is the most motivational when it comes to buying for a cause. Article details findings based on a “shopper experience study.” Now THAT sounds like my kind of research! Sign me up.