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WETOPIA TRANSFORMS ONLINE GAMING ADDICTION INTO SOCIAL GOOD
OK in the spirit of Peter and the Wolf I hesitate to call “trend” here but I am seeing more and more of ‘gaming for good’ in the CM industry of late. Often it is in relatively small and local ways but this campaign is stepping things up as gamers can choose from 12 NPOs to benefit including Save the Children. Game on!
THE SECOND ANNUAL DO WELL DO GOOD PUBLIC OPINION SURVEY ON CAUSE MARKETING
More research based nuggets for your CM resource materials. Me likey a good survey and this one includes data that tells what CM techniques consumers like companies to use, drivers of consumer behaviors and measures of consumer awareness of certain causes/campaigns to name a few. It even includes a “Top-5 To Do List’ for launching a cause campaign and everybody loves a Top-5 List! Worth the read…
CAUSE MARKETING ON FACEBOOK: TRUTHS, TIPS AND TRENDS FROM PIONEERS
Upcoming Webinar on Tuesday 12/13 featuring Megan Strand, Director of Communications for the Cause Marketing Forum and primary researcher of the recent CMF white paper presenting what is working and what to avoid on Facebook. Twitter has been all a, er…, twitter about this paper and here is a great chance to hear what the buzz is about. Click here to register:
A FROSTY RECEPTION FOR COCA-COLA’S WHITE CHRISTMAS CANS
Well as they say, “any publicity is good publicity” right? Let’s hope so for the current Coke campaign benefiting the World Wildlife Fund. Seems consumers are not lining up to give the campaign related white cans a ‘bear hug’. Customer complaints include – the white can is too easily confused with Diet Coke’s silver can and that the white can is making regular Coke taste differently so the Coca-Cola company is now discontinuing the can that was planned to be used through February. I’ve just got to weigh in with my ‘seasoned Cause Marketer’ professional opinion here – Seriously people?!