DECEMBER 23 – JANUARY 4, 2012 EDITION
A compilation of current cause marketing resources, information and expertise sourced on Twitter to keep you inspired and “in the know”
PROCTER & GAMBLE AND UNICEF TOP HONOREES AT 2012 CAUSE MARKETING FORUM CONFERENCE
Hot industry news generated by our pals at the Cause Marketing Forum. Press release announcing the recipients of the Golden Halo Awards to be presented at the 2012 CMF conference. Also announced are conference highlights. Mark your calendars!
DYNAMICS OF CAUSE ENGAGEMENT
And for your reading pleasure…this resource is absolutely worth a look. In case you missed it when it was released at the end of November 2011 file this document in your ‘to read someday’ file. The study is the product of a partnership between Oglivy Public Relations Worldwide – social marketing practice and Georgetown University’s Center for Social Impact . More than a year was spent examining trends in the ways in which American’s perceive, learn about and interact with causes and social issues and identifying gaps in the current cause landscape. Study leaders devised a survey that would separate fact from fiction when it comes to the changes brought about by the digital revolution. Included are lots of stats related to “The American Cause Engagement Landscape” as well as an informative “Pulse Check: Issues that Matter to Americans”.
TWITTER CROWNS WENDY’S PROMO AS ‘MOST RETWEETED’ IN 2011
Blog that is another show of support for the power of social media. Wendy’s campaign in support of children in foster care was the most re-tweeted tweet of 2011 according to twitter. This positions the campaign in very exclusive company with the likes of Beyonce’s pregnancy news which received the title of “most tweets per second”.
MARKETING AND MARKETERS: USE THE DARK ARTS FOR GOOD
Deep Thoughts and I’m not kidding! Interesting, thoughtful, well communicated and possibly not-so-popular perspective on Unilever’s Inspiring Sustainable Living document, which introduces 5 “levers for change” describing the approaches that marketing has to offer in helping people to make lasting change in their lives. I think it is good for we marketers of cause alliances to sometimes step outside and consider what it looks like to have someone on the outside looking in.
TIMELINE: 10 YEARS OF CAUSE MARKETING
Except for making me feel like I am 100 years old (because I clearly remember all the campaigns mentioned), I like this run down of the top Cause Marketing campaigns from the past 10 years. It is interesting to think about which are still relevant and successful as well as the evolution of the campaign components.