JANUARY 5 – JANUARY 18, 2012 EDITION
A compilation of current cause marketing resources, information and expertise sourced on Twitter to keep you inspired and “in the know”
13 ESSENTIAL RESOURCES FOR SOCIALLY RESPONSIBLE COMPANIES
Don’t be misled by the title! These resources are NOT just for companies. And there are NOT just 13 of them! This is a robust and super duper gathering of resources that include categories such as “3 Ways to Keep Cause Marketing Authentic” and “The 7 Sins of Social Good – And How to Avoid Them”. Can anyone do the math and figure out how many resources are actually included? Correct answer wins a prize!
WHY AND HOW CAUSES SHOULD USE PINTEREST
Informative and convincing blog explaining not just the reasons why to use Pinterest but HOW to use it (an important component often missing in blogs and articles telling us all the things we should be doing). In his blog Mr. Waters provides a step by step example of using the site as well important protocol tips so one can avoid novice mistakes and embarrassing missteps that could be seen by, well, the entire world. Try it! You go first…
TRYING TO DECIDE ON A CAUSE-MARKETING CATEGORY? CONSUMER LOCATION IS KEY
Interesting article referencing a Patchwork Nation based baseline that categorizes types giving preference by type of community. This is especially pertinent in today’s cause marketing climate as the importance of local impact is on the rise. Plus, as we all know, corporations are choosing their spending wisely so there is value in knowing the kinds of causes that are of highest interest in different areas.
THE CHANGING FACE OF PURPOSE IN 2012
Authored by Carol Cone this article discusses the continued “persuasive growth” of Purpose and how trends and “cultural cues” will affect how companies will incorporate Purpose in 2012. My favorite point, and where my head and my heart always meet, is Cone’s insight that employees and internal engagement will be increasingly critical to programs. I hope this proves to be true as I strongly believe this is an extremely important and multiply effective tactic – and well, I just plain like it!