MARCH 1 – MARCH 14, 2012 EDITION
A compilation of current cause marketing resources, information and expertise sourced on Twitter to keep you inspired and “in the know”
FOR THE 21ST CENTURY, A NETWORK OF BENEFICIAL PHILANTHROPY AND CORPORATE CITIZENSHIP
Thorough (read – long) article detailing an opinion about what it would take to get to get more corporations on board with being philanthropically responsible. While this article is not about Cause Marketing specifically it is worth a glance as it provides good clarity about other terminology that surfaces within our broader marketplace. There are now so many words and terms flying around and my Cause Marketing is your Strategic Alliance and the other guy’s Social Good that it is important to stay apprised of the ways related terms are used ‘out there’.
CAUSE MARKETING: DOES IT WORK?
Concise (read – short) overview of an “exercise” designed to determine “what’s on consumer’s minds when making small purchases” with a Cause Marketing twist. While the scope here is pretty narrow it does show some results that support the ‘reasons to utilize cause marketing’ point nicely. Plus there is a very nice pie chart and a few stats that could definitely prove to be useful.
TYSON KNOW HUNGER CAMPAIGN
This is great example or an impactful, multi-faceted Branded Partnership. At For Momentum we define a Branded Partnership as a “customized branded cause effort between a corporate partner and one, or more, nonprofit organizations. Tyson’s effort has multiple nonprofit partners and a rich employee engagement component. The campaign is a good representation of what can be achieved when a company has all its ducks, errr I mean chickens, in a row.
NATURE CONSERVANCY FACES FLAP OVER FUNDRAISING DEAL TO PROMOTE SWIMSUIT ISSUE
Ahhhh so many comments about this one and so little time…Let’s start with the easy targets – the Chief Executive’s comment that he “had not been informed of the deal until it was too late to pull the plug without significant legal consequences.” Really? Guess the ‘buck does NOT stop there’ at the Nature Conservancy. Then we have that “the Swimsuit Issue demeans women and that associating with it is unwise for a charitable cause.” Well excuse me! I think SI’s clear support of conservation via using less resources than would otherwise be utilized by large pieces of clothing is extremely admirable. Where’s your appreciation for the big picture people? And finally that “this controversy shows the risks nonprofits encounter when they seek catchy ways to reach young people” yea, cause it’s just young guys who stare at women in tiny swimsuits. Look, I know marketing is serious business and all but sometimes maybe the ‘strategy’ should be to take a deep breath, go under, and enjoy the silence for a little while.