twINFO™: A convenient compilation of recent cause marketing industry info sourced on Twitter by For Momentum to keep you inspired and “in the know.”
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JOHN DEERE PROJECT “CAN DO”
And here’s something different… Check out John Deere’s “Project Can Do” – Combine Sculpture and Food Donation Program. Yes, you read correctly – in an effort to raise awareness of the essential role farmers and ranchers play in producing safe, healthy and abundant food for a growing world population while supplying much needed food supplies to a local food bank during the holiday season – John Deere constructed a full-sized sculpture of its new S-Series combine made from more than 300,000 cans of food (which will be donated) at the John Deere Pavilion in downtown Moline, Illinois, home of their Corporate Headquarters. Additionally, consumers had the chance to be a part of the sculpture by ‘virtually’ creating cans of food on the John Deere Facebook page. A unique awareness building idea combined (get it?) with a meaningful local impact. It’s uncanny!
‘TIS THE SEASON FOR CAUSE-MARKETING E-TAIL
Nice overview of several Holiday Season campaigns specifically focused on their use of social media. Includes details of creative ways social media is being used as an accelerator for these charitable efforts including the use of Facebook, Twitter, Foursquare and eBay. It’s always helpful to have a specific example to reference when trying to illustrate ways to incorporate social media into cause marketing efforts. Additionally, I now know that there is The Wombat Foundation in existence, supported by Dos Equis – maybe not the mission match I’ve always dreamed of but sometimes you’ve just gotta say “why not”?!
THE IDEALISTIC REALISTIC: WHAT REALLY HELPED ELEVATE CAMPBELL SOUP COMPANY
Refreshing perspective from the former President and CEO of Campbell Soup Company on how keeping it local, meaningful employee engagement and the “flywheel effect” that has resulted in “winning in the community leads to winning in the workplace and winning in the marketplace” and has turned a multi-million dollar corporation around while making a significant difference in the welfare of children, and really an entire community, in need. Looks like soup is good food.
NEW RESOURCES FOR NONPROFITS FOCUSED ON CAUSE MARKETING, CORPORATE PARTNERSHIPS
Neatly packaged list of valuable resources recommended by Joe Waters that CM professionals should keep at their fingertips and in their ‘favorites’ tab. The resources included as a part of the list CLEARLY show what a keen eye expert Waters has for stellar work.
