twINFO™: A convenient compilation of recent cause marketing industry info sourced on Twitter by For Momentum to keep you inspired and “in the know.”
Click here to subscribe to the For Momentum twINFO RSS and this curated list of valuable resources will be waiting for you to peruse at your convenience.
HOW PAMPERS AND UNICEF CONQUERED A DEADLY DISEASE
Interesting and well-written Blog highlighting the successful P&G campaign joining their Pampers brand and UNICEF. Blog references that this campaign has become a model for strengthening “mature” brands while making a significant and measurable difference – in this case eradicating a life-claiming disease by 2015 – pretty significant impact to say the least. Included are the “four key factors” that led to the success of the program. Unsolicited advice time – read the comments beneath the Blog for some interesting back-and-forth.
WE CAN ALL BECOME JOB CREATORS
Great overview of Howard Schultz’s and Starbucks response to the “job emergency” and the creation of the Create Jobs USA program. While this is certainly representative of the impact corporate involvement can have on a cause it may not quite fit into the traditional cause marketing ‘box’. But it is definitely one to watch to see how it evolves plus it’s really interesting!
CAUSE MARKETING – AN INTERVIEW WITH KAMI WATSON HUYSE
Podcast featuring Author Kami Watson Huyse, APR, speaking with CW Executive Editor Natasha Nicholson about how to build an authentic campaign and the importance of cause-connected campaigns being carefully crafted in order to be meaningful and effective. Interview includes examples of some of the most successful (and unsuccessful) cause marketing efforts this year. Podcast is a little under 15 minutes in length and is a nice change of pace from a glowing computer screen – just trying to mix things up a little folks!
CORPORATE SOCIAL PURPOSE: IT’S IN WHAT YOU DON’T SELL
Ahhhh and the line has been drawn, in writing, wait is that redundant?! Anyway…opinion expressed here is that businesses can embed social purpose by NOT selling a product and it will generate results inclusive of all those lovely buzz words we’re aiming for – differentiation, loyalty, authenticity. Author claims this approach is “pure social purpose and it goes far beyond simplistic cause marketing campaigns”. Hey now!
CONSUMERS, CAUSES AND COMPANIES: FOUR TRENDS IN CAUSE MARKETING
And for those of you preparing for – a sales meeting, cause marketing speaking engagement or resigning a client… here is a well-done overview of current trends coupled with a positive attitude about the, present state and future of, the industry. What more could you want?