twINFO™: A convenient compilation of recent cause marketing industry info sourced on Twitter by For Momentum to keep you inspired and “in the know.”
Click here to subscribe to the For Momentum twINFO RSS and this curated list of valuable resources will be waiting for you to peruse at your convenience.
DO GOOD, BETTER. & YOU.
Really interesting concept. Johnson & Johnson in partnership with the likes of GuideStar, VolunteerMatch and more, offers this free digital tool for 501 (c) 3 nonprofits as well as individuals. The &you widget “takes volunteer and job opportunities, ways to donate, events & news, and puts them together in one place for the first time.” Not only should nonprofits be aware of this tool but also marketers should check out its true deliverables so that, when appropriate, they may add this to their list of tactics for clients. Super cool, super widget!
TRICK OR TREAT FOR UNICEF COSTUME PARTY
Campaign ‘nod’ of the week! LOVE IT!!! We’ve all seen it – that little orange box ‘Trick or Treaters’ bring along collecting change for UNICEF. Well hooray for UNICEF – they have created a digital, modern, fun for kids, celebrity endorsed, multiple-partner supported, viral enabled version. Makes this cause marketing girl’s heart go pitter patter….
THE 5TH ANNUAL MASHABLE AWARDS – BEST SOCIAL GOOD CAUSE CAMPAIGN
So, if all of your friends jumped off a bridge would you? In this case maybe you should! This week twitter is all ‘a-buzz’ or should I say ‘a-tweet’ (ouch!) with nominations for the 2011 Mashable Awards – Best Social Good Cause Campaign. Join the party and cast your vote!
WHAT TO DO WHEN YOUR CAUSE PROGRAM COMES UNDER ATTACK
In the spirit of Plan B this blog nicely addresses how to handle the big “what if?” for cause marketing. We’re all aware of the controversy surrounding the Product Red brand and this blog includes a few strategies for how to handle it should controversy come knocking at your door. So just tuck this one away in the hopes you’ll never need to implement any of these tactics but know it’s there just in case…
CAUSE MARKETING GOOD BUSINESS, KOMEN EXEC TELLS RETAILING GROUP IN DALLAS
Brief recap of comments made by Komen Foundation Chief Marketing Officer, Katrina McGhee, in a speech at Texas A&M. Includes a couple valuable stats and expectation management insights that are good reminders for those new, and not so new, to cause marketing. My favorite – “You have to stay in it for a long time for consumers to connect to it; it’s about the third year that cause marketing programs actually hit their stride.”