twINFO™: A convenient compilation of recent cause marketing industry info sourced on Twitter by For Momentum to keep you inspired and “in the know.”
Click here to subscribe to the For Momentum twINFO RSS and this curated list of valuable resources will be waiting for you to peruse at your convenience.
IS CAUSE MARKETING HERE TO STAY?
Overview, including examples of “embedded generosity” and how-tos on achieving “conspicuous conservation”. You’re familiar with these terms right? Come on kids – get with it!
FEDEX LAUNCHES SEVENTH ANNUAL FEDEX CARES WEEK
Employee engagement – check, employee loyalty building – check, favorable brand awareness building – check, making an impact on local communities – check. Ok, ok you get the idea…
BEHIND EVERY RESPONSIBLE COMPANY… IS A P.R. AGENCY
Article detailing how many PR firms include CSR support as a client service and how they are working toward educating clients to understand the importance of, say it with me now everyone, long-term vision, value-based strategy and the critical role of brand alignment. Includes an interview with Ruder-Finn Senior VP Sarah Coles.
FUTURE M
Upcoming Future M taking place in Boston September 12- 16 is NOT a conference (that’s SO last decade) but rather “A community-driven, multi-format event experience dedicated to what’s new and next in marketing.” Following a successful 2010 debut which involved 3,000 attendees; this year’s event spans 5 days and includes more than 50 events. Future M is vast in the marketing topics covered, but does have a couple of CM focused offerings including, College Faceoff: Social Media for Social Good (geared to students) and the 1/2 day – 2011 Beyond Cause Marketing Summit.
HASBRO, INC. “PLAYS A HELPING HAND” FOR MILLIONS OF CHILDREN WORLDWIDE
Brief overview of Hasbro’s recently released 2010 Corporate Philanthropy Report. Worth a look as it is a good example of what a corporation is currently focusing on as a part of its philanthropy efforts. May ignite a few idea embers as Hasbro is a large company with several types of giving programs.
THE NEW POWER OF CONSUMERS TO INFLUENCE BRANDS
Article discussing the power of consumers based on two trends – increased pressure on businesses to be socially responsible and social media. Insights include the influence created when the two intersect.
