twINFO™: A convenient compilation of recent cause marketing industry info sourced on Twitter by For Momentum to keep you inspired and “in the know.”
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IS CAUSE MARKETING HERE TO STAY?
Overview, including examples of “embedded generosity” and how-tos on achieving “conspicuous conservation”. You’re familiar with these terms right? Come on kids – get with it!
FEDEX LAUNCHES SEVENTH ANNUAL FEDEX CARES WEEK
Employee engagement – check, employee loyalty building – check, favorable brand awareness building – check, making an impact on local communities – check. Ok, ok you get the idea…
BEHIND EVERY RESPONSIBLE COMPANY… IS A P.R. AGENCY
Article detailing how many PR firms include CSR support as a client service and how they are working toward educating clients to understand the importance of, say it with me now everyone, long-term vision, value-based strategy and the critical role of brand alignment. Includes an interview with Ruder-Finn Senior VP Sarah Coles.
Upcoming Future M taking place in Boston September 12- 16 is NOT a conference (that’s SO last decade) but rather “A community-driven, multi-format event experience dedicated to what’s new and next in marketing.” Following a successful 2010 debut which involved 3,000 attendees; this year’s event spans 5 days and includes more than 50 events. Future M is vast in the marketing topics covered, but does have a couple of CM focused offerings including, College Faceoff: Social Media for Social Good (geared to students) and the 1/2 day – 2011 Beyond Cause Marketing Summit.
HASBRO, INC. “PLAYS A HELPING HAND” FOR MILLIONS OF CHILDREN WORLDWIDE
Brief overview of Hasbro’s recently released 2010 Corporate Philanthropy Report. Worth a look as it is a good example of what a corporation is currently focusing on as a part of its philanthropy efforts. May ignite a few idea embers as Hasbro is a large company with several types of giving programs.
THE NEW POWER OF CONSUMERS TO INFLUENCE BRANDS
Article discussing the power of consumers based on two trends – increased pressure on businesses to be socially responsible and social media. Insights include the influence created when the two intersect.